Nike 2023 General Thread

Znak said:
Go on with your larger point already if you have one.
Click to expand...
Ok. Fair enough. I'm going to assume from your comment that you don't.

I have quite a bit of experience with selling Nike products. And more specifically Nike tennis gear.

I can tell you from first hand experience that (for a top level player) Naomi Osaka's gear sales are incredibly poor.

Especially when you consider all of the marketing and hype that she has received from the media.

But don't take my word for it.

Just go to Tennis Warehouse.com and look up Women's Apparel (or sneakers) >>> Nike >>> Naomi Osaka.

You will still find gear on there from 2021.

A lot of her stuff just gets passed onto TJ Maxx and clearance outlets, because the big warehouse stores can't move it.

Contrary to the absolutely ridiculous claims that I read, by people who have an agenda, her brand is not very popular.

She has done considerable damage to it through her negative political stance.

Supporting the WOKE movement has not helped her sales.
 
JoshDragon said:
Ok. Fair enough. I'm going to assume from your comment that you don't.

I have quite a bit of experience with selling Nike products. And more specifically Nike tennis gear.

I can tell you from first hand experience that (for a top level player) Naomi Osaka's gear sales are incredibly poor.

Especially when you consider all of the marketing and hype that she has received from the media.

But don't take my word for it.

Just go to Tennis Warehouse.com and look up Women's Apparel (or sneakers) >>> Nike >>> Naomi Osaka.

You will still find gear on there from 2021.

A lot of her stuff just gets passed onto TJ Maxx and clearance outlets, because the big warehouse stores can't move it.

Contrary to the absolutely ridiculous claims that I read, by people who have an agenda, her brand is not very popular.

She has done considerable damage to it through her negative political stance.

Supporting the WOKE movement has not helped her sales.
Click to expand...
While I can understand why you would make such an assumption, your story is unfortunately anecdotal. There are many variables and reasonings for why something isn't selling at your location.

Sold out

Sold out

Sold out

Sold out

Sold out

Sold out

And this is just on a quick Google search. She is/was an icon more than you're aware (or at least give her credit for).

For the record, I spent a significant portion of my 20s working in a sports retail store, and I've been in advertising for the past 15 years (though this isn't a p*ssing competition). I'm afraid that you may not fully grasp the meaning of "woke" and might be offended by something you don't understand. If you have personal reasons for not liking her, that's a separate matter, and there's no need to be so bothered by something that clearly isn't tailored for you. Nike has plenty of neat and different things that they're releasing for you to focus your attention on and let this one just live or fade on its own.

EDIT: thank god this is a 2023 thread, so we can finally move on to 2024.
 
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JoshDragon said:
Ok. Fair enough. I'm going to assume from your comment that you don't.

I have quite a bit of experience with selling Nike products. And more specifically Nike tennis gear.

I can tell you from first hand experience that (for a top level player) Naomi Osaka's gear sales are incredibly poor.

Especially when you consider all of the marketing and hype that she has received from the media.

But don't take my word for it.

Just go to Tennis Warehouse.com and look up Women's Apparel (or sneakers) >>> Nike >>> Naomi Osaka.

You will still find gear on there from 2021.

A lot of her stuff just gets passed onto TJ Maxx and clearance outlets, because the big warehouse stores can't move it.

Contrary to the absolutely ridiculous claims that I read, by people who have an agenda, her brand is not very popular.

She has done considerable damage to it through her negative political stance.

Supporting the WOKE movement has not helped her sales.
Click to expand...
Here's what I'd say... Osaka sells a ton in Asia (she's also been away from tour for a while and will likely see a big uptick with her return, especially if she plays well) and the people buying it aren't buying at big warehouse stores, they're buying online thru Nike etc... because she targets a way younger demo and the streetwear market with her collection who buy online. Just ridiculous to try and conflate any of this with anything to do with her positive stance on serious human rights and mental health issues... but yes, you're correct it probably sells less to chuds in Middle America who don't like Women of Color speaking up about anything, nor are her clothes trying to appeal to them.
 
Znak said:
While I can understand why you would make such an assumption, your story is unfortunately anecdotal. There are many variables and reasonings for why something isn't selling at your location.

Sold out

Sold out

Sold out

Sold out

Sold out

Sold out

And this is just on a quick Google search. She is/was an icon more than you're aware (or at least give her credit for).

For the record, I spent a significant portion of my 20s working in a sports retail store, and I've been in advertising for the past 15 years (though this isn't a p*ssing competition). I'm afraid that you may not fully grasp the meaning of "woke" and might be offended by something you don't understand. If you have personal reasons for not liking her, that's a separate matter, and there's no need to be so bothered by something that clearly isn't tailored for you. Nike has plenty of neat and different things that they're releasing for you to focus your attention on and let this one just live or fade on its own.

EDIT: thank god this is a 2023 thread, so we can finally move on to 2024.
Click to expand...
Look at what her stuff sells for on ****. It's mostly below retail. Her shoes sell for like $90 to $150 brand new with the box.

And not many of them sell either.

Do you know what Roger's shoes go for?
 
aus89 said:
Here's what I'd say... Osaka sells a ton in Asia (she's also been away from tour for a while and will likely see a big uptick with her return, especially if she plays well) and the people buying it aren't buying at big warehouse stores, they're buying online thru Nike etc... because she targets a way younger demo and the streetwear market with her collection who buy online. Just ridiculous to try and conflate any of this with anything to do with her positive stance on serious human rights and mental health issues... but yes, you're correct it probably sells less to chuds in Middle America who don't like Women of Color speaking up about anything, nor are her clothes trying to appeal to them.
Click to expand...

Besides Japan, which Asian countries love her?
 
JoshDragon said:
Look at what her stuff sells for on ****. It's mostly below retail. Her shoes sell for like $90 to $150 brand new with the box.

And not many of them sell either.

Do you know what Roger's shoes go for?
Click to expand...
My friend step away from the keyboard and come back when you have a legitimate criticism of the Osaka line (bonus points if it's constructive). Hating it because you claim it's woke is insane. You could say something as simple like you don't like the colour brown and I'd have more ability to see your side of things.

Either way have a good night, hope you find some Nike designs in 2024 that bring you joy.
 
JoshDragon said:
Look at what her stuff sells for on ****. It's mostly below retail. Her shoes sell for like $90 to $150 brand new with the box.

And not many of them sell either.

Do you know what Roger's shoes go for?
Click to expand...

I do unfortunately. I'm trying to unload a pair in Size 7 lol

Anyway, that's Fed. Kinda unfair to hold her or anyone to that standard.

I'm not trying to refute what you're saying and I'm enjoying reading this back and forth.

If you could say what does sell well, or better than Osaka, I'd be curious to hear it. A lot of us think they are throwing money away on Sinner and it's a pity because their stuff is really just on another level quality and styling wise.
 
JoshDragon said:
Besides Japan, which Asian countries love her?
Click to expand...
She's the first Asian #1 so... yeah she's pretty popular especially in Japan but also in Korea/SE Asia and has a pretty comparable number of followers to Emma Raducanu on Weibo in China and Raducanu is made out to be this giant crossover star in China so yeah... no - you're not going to sell much of her stuff to the regular tennis crowd and its not her or Nike's focus - her streetwear stuff is more like Serena's recent streetwear collection for Nike - and most of her clothing is sold out in the smaller sizes you would expect to sell out for popular athletic/streetwear on Nike in Australia. It's pretty clear what your frame of reference for her success or not is and most of it is clouded by your judgement of her speaking up about issues (Anti Asian racism - she should be quiet apparently, Black Lives Mattering, the part Black Woman should not speak on that, Mental Health - one of the most talked about issues with young people, nah she should be quiet bc it makes you uncomfortable) - please get a life and stop going after successful women bc you disagree with them politically on issues that aren't political
 
Rosstour said:
I do unfortunately. I'm trying to unload a pair in Size 7 lol

Anyway, that's Fed. Kinda unfair to hold her or anyone to that standard.

I'm not trying to refute what you're saying and I'm enjoying reading this back and forth.

If you could say what does sell well, or better than Osaka, I'd be curious to hear it. A lot of us think they are throwing money away on Sinner and it's a pity because their stuff is really just on another level quality and styling wise.
Click to expand...
It's hard to compare Osaka to any other player because she is one of the few active players to have her own clothing line.

As you know from selling. Most athletes aren't given their logo and extensive line of shoes and clothing to go along with it.

That puts her in with a very small group of players.

If I were to compare her results to other Nike Tennis athletes that have had a similar amount of money invested into their own brand (e.g. John McEnroe, Pete Sampras, Andre Agassi, Serena Williams, Roger Federer, Maria Sharapova, and Rafael Nadal) she is clearly not on that level.

In both the reselling market and also just retail in general.

Like I said, her stuff tends to just sit on the shelves. And it's not like Nike isn't trying with her, either.

If they would give Carlos Alcaraz even fifty percent of the effort that they're giving Naomi Osaka, they would be amazed by the results.

That kid is gold!

I agree that Sinner is going to be a bust for them. But they're more than willing to throw away money for no good reason.

I'll end by saying this. The comments that I have made about Naomi Osaka's brand not performing well, due to her need to keep speaking out in support of BLM is 100% true.

When you make things political, you're going to turn off a significant portion of the market.

There is a segment that will support Osaka. She's more popular in Japan and probably also with the under 25 market.

However, that's a VERY small group of the people, relatively speaking.

A company like Nike would be bankrupt if they had to depend on that market.
 
Znak said:
My friend step away from the keyboard and come back when you have a legitimate criticism of the Osaka line (bonus points if it's constructive). Hating it because you claim it's woke is insane. You could say something as simple like you don't like the colour brown and I'd have more ability to see your side of things.

Either way have a good night, hope you find some Nike designs in 2024 that bring you joy.
Click to expand...
No. I think you're taking my statements out of context.

I'm not saying that her clothing line is woke. Just to clarify, I'm not saying that.

I'm saying that when she goes out of the way to support the woke political agenda, it damages her brand.

A big part of the reason that Michael Jordan was so popular (and remains incredibly popular, even to this day) is because he stayed out of politics.

He was a great athlete, a class-act, and he stayed out of politics.

I have nothing but respect for the man.

Naomi Osaka hasn't done that.

Although to be fair about it, the sponsors actually want the athletes to be politically involved and vocal, today.

It's almost impossible to escape from it.

That's a very sad thing.
 
There's no place less equipped to talk about Osaka's sportswear fashion line than this forum of old white men who can't dress

Also any idiot that thinks people turned off by "woke" politics were buying Naomi Osaka's product anyway, lol. There is zero overlap between her consumer and that group of people
 
Rosstour said:
they are throwing money away on Sinner
Click to expand...
JoshDragon said:
I agree that Sinner is going to be a bust
Click to expand...
Lol I try not to throw vitriol much at pros but I will always have some bitterness stashed away at the corner of my heart for hating Sinner's Nike contract and Raonic's New Balance contract. So senseless. At least Sinner has a chance to prove me wrong by winning a slam but at this point in time, it doesn't look very promising.
 
Sinner has a pretty decent chance to win a slam, especially given his recent service improvements. Whether that’s worth $150 mill though...
 
Does anyone know why nike does not release the 9 inch advantage shorts in europe anymore?

They only release a couple of colours and the rest are all 7 inch in every colour

For example the washed teal/lime blast and the noble red were only released in 7 inch but in America i see you get the 9 inch and 12" too
 
Noveson said:
There's no place less equipped to talk about Osaka's sportswear fashion line than this forum of old white men who can't dress

Also any idiot that thinks people turned off by "woke" politics were buying Naomi Osaka's product anyway, lol. There is zero overlap between her consumer and that group of people
Click to expand...
You mean like this?

theconversation.com

Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding

Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it’s the inevitable windfall they’re likely interested in.
theconversation.com theconversation.com

Here,I'll even take a quote directly from the article:

"Does Nike really believe that every moment of every American's life must now be spent weighing politics? I don't want to enter a sports apparel store and have to pick a shoe brand for myself or my three young sons because of a company's politics. As a political moderate who voted for Gary Johnson in 2016, I don't want to have to place every company into Republican or Democratic buckets, and decide what to buy while analyzing these factors.

But that's what Nike's decision has forced me to do.

And as a result, I have bought my last Nike products for me and my boys.

I'm not supporting politics above sports​

Nike may not miss the several hundred dollars a year my family spends on athletic apparel and shoes — and they may even feel like they'll make it up off other more woke purchasers — but I'm not going to support a company putting millions of dollars into Colin Kaepernick's pockets. I'm not going to support a sports company that puts politics above sports.

You can say this is petty of me, but I believe the best way I — and any other consumer — can respond to corporate speech I disagree with is by not purchasing that company's products any longer. I'm not going to march in the streets, burn Nike apparel I already own or spend hours advocating on social media for others to join my decision, I'm just going to do something simple: buy other brands like UnderArmour, Reebok, Adidas for my boys and myself."
 
If you think that Nike's decisions to support woke athletes is not affecting their bottom line, then you're only kidding yourself.

They lost almost 800 million dollars in one quarter of 2020, alone.

"Old white men" are the people who buy their products. That's their biggest demographic.

If Nike loses that market, they would go bankrupt, instantly.
 
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pete101 said:
Does anyone know why nike does not release the 9 inch advantage shorts in europe anymore?

They only release a couple of colours and the rest are all 7 inch in every colour

For example the washed teal/lime blast and the noble red were only released in 7 inch but in America i see you get the 9 inch and 12" too
Click to expand...
because Nike believes in "Skies out...thighs out" 7 inch cuts for Europe
 
JoshDragon said:
You mean like this?

theconversation.com

Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding

Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it’s the inevitable windfall they’re likely interested in.
theconversation.com theconversation.com

Here,I'll even take a quote directly from the article:

"Does Nike really believe that every moment of every American's life must now be spent weighing politics? I don't want to enter a sports apparel store and have to pick a shoe brand for myself or my three young sons because of a company's politics. As a political moderate who voted for Gary Johnson in 2016, I don't want to have to place every company into Republican or Democratic buckets, and decide what to buy while analyzing these factors.

But that's what Nike's decision has forced me to do.

And as a result, I have bought my last Nike products for me and my boys.

I'm not supporting politics above sports​

Nike may not miss the several hundred dollars a year my family spends on athletic apparel and shoes — and they may even feel like they'll make it up off other more woke purchasers — but I'm not going to support a company putting millions of dollars into Colin Kaepernick's pockets. I'm not going to support a sports company that puts politics above sports.

You can say this is petty of me, but I believe the best way I — and any other consumer — can respond to corporate speech I disagree with is by not purchasing that company's products any longer. I'm not going to march in the streets, burn Nike apparel I already own or spend hours advocating on social media for others to join my decision, I'm just going to do something simple: buy other brands like UnderArmour, Reebok, Adidas for my boys and myself."
Click to expand...
Hilarious that he's like "I don't want to place every company in Republican or Democratic buckets - so therefore I'm not supporting Nike anymore" and instead he is supporting... UnderArmour who literally publicly endorsed Donald Trump an actual Republican politician, vs Colin Kaepernick who supported no political party, but supported human rights, which the author and perhaps you, not least through their unironic and dripping with contempt use of the word "woke", clearly found disagreeable...

Can we stop pretending its about political neutrality and just accept you don't like companies who sponsor people of color and other minority athletes who speak out about human rights, mental health, racism etc...

Nike's target market is extraordinarily broad ranging from around 11-55, with a key focus on teens (same as Babolat targeting juniors starting with Rafa leading now to Alcaraz and Rune etc...) - so no, their key demo is not old white dudes - the basketball market is their biggest and they own 96% of that space... not exactly an old white man targeting market either. Nike have always had social consciousness as part of their marketing, and CK fits with that, and especially with the teen market they are targeting who are overwhelmingly more left wing.

Also your quote is not in the article so maybe you shared the wrong link...
 
mpournaras said:
THen why are the items always on clearance 2 months later?
Click to expand...
Everything is on clearance at Nike, they have so much stuff they always need to make space for new things.
Also - Clearance is not a sign of bad performance, its becoming a standard. No one is willing to buy full price anymore. All the topics, no matter the brand or product is people complaining about prices.
 
The ONLY thing I will pay full price for is a limited drop like the Agassi retro USO clothes and all that. You'd be silly to pay full otherwise.

There is also a large portion of people who just don't care. Doctors, dentists, attorneys who just need a white tennis shirt for the club and just yeet it. Good for them I am jealous.

But... driving around town 3x a month looking for deals costs money and time as well. So maybe there is a balance there.
 
aus89 said:
Hilarious that he's like "I don't want to place every company in Republican or Democratic buckets - so therefore I'm not supporting Nike anymore" and instead he is supporting... UnderArmour who literally publicly endorsed Donald Trump an actual Republican politician, vs Colin Kaepernick who supported no political party, but supported human rights, which the author and perhaps you, not least through their unironic and dripping with contempt use of the word "woke", clearly found disagreeable...

Can we stop pretending its about political neutrality and just accept you don't like companies who sponsor people of color and other minority athletes who speak out about human rights, mental health, racism etc...

Nike's target market is extraordinarily broad ranging from around 11-55, with a key focus on teens (same as Babolat targeting juniors starting with Rafa leading now to Alcaraz and Rune etc...) - so no, their key demo is not old white dudes - the basketball market is their biggest and they own 96% of that space... not exactly an old white man targeting market either. Nike have always had social consciousness as part of their marketing, and CK fits with that, and especially with the teen market they are targeting who are overwhelmingly more left wing.

Also your quote is not in the article so maybe you shared the wrong link...
Click to expand...
I guess the other ironic thing about people making statements like this one I bolded is that such statements are very often indicative of which way one leads politically. As if all the posts containing "woke" weren't enough. I'm guessing his defense will be something about how UA doesn't try to market themselves or make their image to look one way or the other, but can you really say that Nike is?

Overall, I dunno and don't care too much. I thought my burn of this guy would have been enough but I'm sad to say it didn't get too much appreciation.
 
aus89 said:
Hilarious that he's like "I don't want to place every company in Republican or Democratic buckets - so therefore I'm not supporting Nike anymore" and instead he is supporting... UnderArmour who literally publicly endorsed Donald Trump an actual Republican politician, vs Colin Kaepernick who supported no political party, but supported human rights, which the author and perhaps you, not least through their unironic and dripping with contempt use of the word "woke", clearly found disagreeable...

Can we stop pretending its about political neutrality and just accept you don't like companies who sponsor people of color and other minority athletes who speak out about human rights, mental health, racism etc...

Nike's target market is extraordinarily broad ranging from around 11-55, with a key focus on teens (same as Babolat targeting juniors starting with Rafa leading now to Alcaraz and Rune etc...) - so no, their key demo is not old white dudes - the basketball market is their biggest and they own 96% of that space... not exactly an old white man targeting market either. Nike have always had social consciousness as part of their marketing, and CK fits with that, and especially with the teen market they are targeting who are overwhelmingly more left wing.

Also your quote is not in the article so maybe you shared the wrong link...
Click to expand...

Wrong. Nike's average customer is a white caucasian male 40-58 years old (Gen X) making $80,000 or more per year.

Here's the article.

www.businessinsider.com

Nike's typical shopper is a white, GenX male making over $80,000 and dropping about $90 per shopping trip

The typical Nike shopper visits a company store three times per year and spends on average $87.88 every trip.
www.businessinsider.com www.businessinsider.com

Also, please stop accusing me of making this about my political views.

That has nothing to do with why they're losing a lot of money, due to stupid decision making.
 
JoshDragon said:
Wrong. Nike's average customer is a white caucasian male 40-58 years old (Gen X) making $80,000 or more per year.

Here's the article.

www.businessinsider.com

Nike's typical shopper is a white, GenX male making over $80,000 and dropping about $90 per shopping trip

The typical Nike shopper visits a company store three times per year and spends on average $87.88 every trip.
www.businessinsider.com www.businessinsider.com

Also, please stop accusing me of making this about my political views.

That has nothing to do with why they're losing a lot of money, due to stupid decision making.
Click to expand...

Dropped Fed & soon to be Tiger. Rumor is they are licensing the Nike golf moniker to Srixon so they can cut cost

Continually back-stabbing their core demo trying to appeal to young streetwear enthusiasts

Bad decision after bad decision
 
gino said:
Dropped Fed & soon to be Tiger. Rumor is they are licensing the Nike golf moniker to Srixon so they can cut cost

Continually back-stabbing their core demo trying to appeal to young streetwear enthusiasts

Bad decision after bad decision
Click to expand...
Wait, what? Nike gets out of golf footwear business? Please tell us more, as they stopped making golf equipment long time ago...
 
gino said:
Dropped Fed & soon to be Tiger. Rumor is they are licensing the Nike golf moniker to Srixon so they can cut cost

Continually back-stabbing their core demo trying to appeal to young streetwear enthusiasts

Bad decision after bad decision
Click to expand...
Yep. Letting Roger Federer go was a huge mistake.

I actually think that will come back to bite them at some point down the road.
 
airchallenge2 said:
Wait, what? Nike gets out of golf footwear business? Please tell us more, as they stopped making golf equipment long time ago...
Click to expand...

There’s been writing on the wall for a bit. They stopped doing seasonal major drops. The spikes that Brooks Koepka won the PGA in were never made available to the public.

Tiger has been using footjoy spikes since 4/2022 which has led many to believe that Nike has refused to invest the R&D dollars in him to formulate a shoe that can support him after the brutal leg injury. Additionally, tigers son has stopped wearing Nike altogether and recently when tiger was asked about his position with the brand he solemnly stated “I’m still wearing their product, I’m still wearing their product”… it seems like a very ugly split on the horizon

In terms of the Nike golf division, they’ve apparently struck a deal with Srixon to allow them to design and distribute apparel on their behalf. One would think this involves some type of M&A transaction as opposed to dissolving the division altogether (like they did for golf gear). The irony is that many pros still use those old clubs that Nike deemed unfit for their product portfolio. Brooks koepka also used a Nike 3 iron to win that PGA major title last year

A small silver lining is that srixons involvement/investment could signal a return of Nike Branded golf gear. However, that remains to be see

All is to say, for tennis, the writing is on the wall too. We lost fed, they cut a bunch of players after 2022, the current shoes are terrible, and almost all of their top pros are wearing outdated models. I would buckle up for an inevitable exit from the tennis industry, a big reason why I bought half a dozen vapor 9.5s this year. Feels like the beginning of the end. Sad to think, pickleball might be the only thing saving us from a boardroom of stuffy pricks deciding tennis isn’t sexy enough for their bottom line. What happened to legacy? History? Etc? All fading away as they push 36 colors of AJ1 and dunks to the masses, sigh
 
JoshDragon said:
Wrong. Nike's average customer is a white caucasian male 40-58 years old (Gen X) making $80,000 or more per year.

Here's the article.

www.businessinsider.com

Nike's typical shopper is a white, GenX male making over $80,000 and dropping about $90 per shopping trip

The typical Nike shopper visits a company store three times per year and spends on average $87.88 every trip.
www.businessinsider.com www.businessinsider.com

Also, please stop accusing me of making this about my political views.

That has nothing to do with why they're losing a lot of money, due to stupid decision making.
Click to expand...
"average customer" does not mean they are their main/key target market, teens and young adults have more influence on culture, they may not spend as much money yet, but they are wanting them to be brand loyal to Nike. They're losing money for many reasons, they are losing a little money from cranky little chuds who hate minorities yes, but certainly not the totality of the story by any means.
 
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gino said:
There’s been writing on the wall for a bit. They stopped doing seasonal major drops. The spikes that Brooks Koepka won the PGA in were never made available to the public.

Tiger has been using footjoy spikes since 4/2022 which has led many to believe that Nike has refused to invest the R&D dollars in him to formulate a shoe that can support him after the brutal leg injury. Additionally, tigers son has stopped wearing Nike altogether and recently when tiger was asked about his position with the brand he solemnly stated “I’m still wearing their product, I’m still wearing their product”… it seems like a very ugly split on the horizon

In terms of the Nike golf division, they’ve apparently struck a deal with Srixon to allow them to design and distribute apparel on their behalf. One would think this involves some type of M&A transaction as opposed to dissolving the division altogether (like they did for golf gear). The irony is that many pros still use those old clubs that Nike deemed unfit for their product portfolio. Brooks koepka also used a Nike 3 iron to win that PGA major title last year

A small silver lining is that srixons involvement/investment could signal a return of Nike Branded golf gear. However, that remains to be see

All is to say, for tennis, the writing is on the wall too. We lost fed, they cut a bunch of players after 2022, the current shoes are terrible, and almost all of their top pros are wearing outdated models. I would buckle up for an inevitable exit from the tennis industry, a big reason why I bought half a dozen vapor 9.5s this year. Feels like the beginning of the end. Sad to think, pickleball might be the only thing saving us from a boardroom of stuffy pricks deciding tennis isn’t sexy enough for their bottom line. What happened to legacy? History? Etc? All fading away as they push 36 colors of AJ1 and dunks to the masses, sigh
Click to expand...
Wow, that's quite a story. In golf, they do seem to focus on turning old Air Jordans into golf shoes. Thanks for sharing.
 
aus89 said:
"average customer" does not mean they are their main/key target market, teens and young adults have more influence on culture, they may not spend as much money yet, but they are wanting them to be brand loyal to Nike. They're losing money for many reasons, they are losing a little money from cranky little chuds who hate minorities yes, but certainly not the totality of the story by any means.
Click to expand...
Their target market is the 40-55 year old group.

If they didn't care about that group, then you'd never see all of the shoe retros.
 
JoshDragon said:
You mean like this?

theconversation.com

Nike, Colin Kaepernick and the pitfalls of ‘woke’ corporate branding

Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it’s the inevitable windfall they’re likely interested in.
theconversation.com theconversation.com

Here,I'll even take a quote directly from the article:

"Does Nike really believe that every moment of every American's life must now be spent weighing politics? I don't want to enter a sports apparel store and have to pick a shoe brand for myself or my three young sons because of a company's politics. As a political moderate who voted for Gary Johnson in 2016, I don't want to have to place every company into Republican or Democratic buckets, and decide what to buy while analyzing these factors.

But that's what Nike's decision has forced me to do.

And as a result, I have bought my last Nike products for me and my boys.

I'm not supporting politics above sports​

Nike may not miss the several hundred dollars a year my family spends on athletic apparel and shoes — and they may even feel like they'll make it up off other more woke purchasers — but I'm not going to support a company putting millions of dollars into Colin Kaepernick's pockets. I'm not going to support a sports company that puts politics above sports.

You can say this is petty of me, but I believe the best way I — and any other consumer — can respond to corporate speech I disagree with is by not purchasing that company's products any longer. I'm not going to march in the streets, burn Nike apparel I already own or spend hours advocating on social media for others to join my decision, I'm just going to do something simple: buy other brands like UnderArmour, Reebok, Adidas for my boys and myself."
Click to expand...

Isn't this the "cancel culture" that the anti-wokies have been warning us about
 
JoshDragon said:
Their target market is the 40-55 year old group.

If they didn't care about that group, then you'd never see all of the shoe retros.
Click to expand...
you mean like the Mac Attack they are releasing because they've been worn by... famous rapper Travis Scott - their vintage/old shoes are fashion now and worn by young people... thats why the retros are being released, not for 50 year olds.
 
Pato7 said:
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Click to expand...
Sinner and Alcaraz custom shoes ....Chances of new shoes in the future? Also because from what you can see and
we read from many places, the shelves are still full of Nike zoom nxt, Vapor 11 and vapor pro 2 shoes....While models like zoom vapor pro and turbo gp have sold better
 
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