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Talk Tennis Guru
Novak Djokovic has lost another one of his major sponsors as the fallout from his continued refusal to get vaccinated against Covid-19 continues.
According to Sportico, UKG has ended its three-year partnership with the World No.1.
The technology firm partnered up with Djokovic in early 2019 when it was known as Ultimate Software, before the business merged with Kronos.
The partnership was reportedly part of a push into the tennis world that also included sponsoring the Miami Open.
“The sponsorship agreement was already planned to expire this year and we mutually agreed there would be no renewal,” a UKG spokesperson said this week.
UKG was one of Djokovic’s patch partners on the sleeve of his Lacoste shirts, along with Peugeot.
In March, Peugeot also severed ties with the 20-time grand slam champion.
Patch partnerships are said to be among the most lucrative for tennis players, and can be worth as much as $10 million.
It has been reported that Djokovic's sponsorships and endorsements total around $42 million per year.
Djokovic was sporting UKG patches on his sleeve while playing in Dubai in February, but not at Monte Carlo or the Madrid Open in recent weeks.
Carlos Tavera, CEO of Peugeot's parent company Stellantis, confirmed in March that they had also ended their partnership with Djokovic.
au.sports.yahoo.com
According to Sportico, UKG has ended its three-year partnership with the World No.1.
The technology firm partnered up with Djokovic in early 2019 when it was known as Ultimate Software, before the business merged with Kronos.
The partnership was reportedly part of a push into the tennis world that also included sponsoring the Miami Open.
“The sponsorship agreement was already planned to expire this year and we mutually agreed there would be no renewal,” a UKG spokesperson said this week.
UKG was one of Djokovic’s patch partners on the sleeve of his Lacoste shirts, along with Peugeot.
In March, Peugeot also severed ties with the 20-time grand slam champion.
Patch partnerships are said to be among the most lucrative for tennis players, and can be worth as much as $10 million.
It has been reported that Djokovic's sponsorships and endorsements total around $42 million per year.
Djokovic was sporting UKG patches on his sleeve while playing in Dubai in February, but not at Monte Carlo or the Madrid Open in recent weeks.
Carlos Tavera, CEO of Peugeot's parent company Stellantis, confirmed in March that they had also ended their partnership with Djokovic.
Novak Djokovic cops crushing new blow amid $42 million drama
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