The last few days lots of posts about ESPN's sucky tennis coverage has circulated. But nobody can really blame ESPN. They see tennis as a sport without a large fanbase, which may be true. This needs to change. Tennis really can make it. Maybe some people don't think anything is wrong with tennis, but I think it needs to become more popular in America. Give me a break! America can get a Golf Channel but the Tennis Channel is only in selected markets. Tennis is a much better sport than golf: cheaper to play, more exciting, easier to learn, etc. In order to make it more marketable some "radical" changes may have to occur, which tennis fans, including myself, may not like. I really like the game as it is now. Tennis is full of tradition, which is a large part in the game. But as corporate America has done, tennis needs to change with the times. Look how the NFL has been marketed! Wow! They have a great system to generate excitement for the games. Although it may not at first be good for the game, eliminating 3 out of 5 set matches would be good for almost all fans, the majority of whom are casual. If I (an avid tennis fan) watches a match with friends, they always get bored no matter what. Even a four-set well played match is quite lengthy. But three sets would make this much more exciting. Look at two out of three set matches today, there is energy in the first set barely ever visible in mens slams. Calleri vs. Agassi today, Calleri was pumped every shot he hit, this doesn't happen in 3/5. Davis Cup could be really exciting, look at some of the energy at the foreign venues. The US needs to look forward to this. One way to do it would be make it like the soccer World Cup or the Olympics-every four years. Tennis needs to bring in a fanbase. We have potential with a group of energetic young American men to excite fans, not to mention a slew of Russian women, some of which are very good looking (I'm 16 so I don't feel bad being attracted to Maria Sharapova). A new ad campaign (I have heard USTA is launching one with Jeff Gordon of NASCAR and Roy Jones Jr. the boxer) to excite is definately a good idea. Also get more people to the matches. There are plenty of tournaments in the states, get people to them. If you have to, make the atmosphere in the stadium better by doing something like playing music during changeovers (but still definately not anytime else). I have found that that athletic people generally tend to like tennis, but as a very casual sport. If the USTA can generate kids to play more semi-competitive tennis, and the high school base grows, so will the popularity of the professional game. Not competitive kids with coaches, but get tennis to draw as many kids as baseball in the spring when high school season rolls around. There are other good ideas which can make it exciting, like eliminating lets which could even be fun for the players, but the bottom line is everyone has ideas, someone has to make something happen so tennis can not just "hang around" as a large scale pro sport but become a spectator sport with a good fanbase.