Crocodile
G.O.A.T.
A post I made elsewhere in the classic racquet section motivated me to start this thread. This may or may not be of interest but I thought I would give it a try. I will try to refine my ideas as we go along, anyway these are my thoughts right now.
I’m going to start of by talking about how I think the racquet industry is different now compared to say the 1980’s and 1990’s,
Back in the 80’s many of the brands actually made their own racquets in diverse counties. They developed their own designs and technologies and then launched their products to the market. What you had was a situation where a new racquet would hit the market and almost made everything else from other brands look and play archaic. We had this here in Australia where the local subsidiary of Dunlop and Slazenger were still trying to sell aluminium frames and then a Taiwanese made brand called Emrik released all their new composites which wiped the floor with almost every company with design, materials and price,
Now in 2023 most of the companies with the exception of Yonex go to factories in China and make everything there and I think as as a result there is a lot more similarity in what each of the brands sell and many unique brands don’t even exist anymore or are in a very small corner.
Yes there are some racquet inventors here in Australia for instance that submit prototypes to the companies but if I had to pick the one concept that has attempted to improve tennis for the general community it’s the Wilson Clash.
In my opinion if I had to pick the best innovations in the last 30 years my vote would go to Pro Kennex and Volkl. With Pro Kennex it’s the Destiny design that has enabled Babolat and others to dominate with the Pure Drive and PK’s own kinetic technology, it is the best arm safe technology ever. Many don’t realise and respect how innovative PK was. With Volkl it’s their handle system, variable beam and big grommets found in their V1 and catapult frames that has made a huge difference for many players.
Looking ahead and what I was hoping to discuss is how we think that things will play out in the next few years. My impressions are that the big companies like Wilson, Head, Yonex and Babolat will have access to the money required for effective marketing and access to new technology and in the next few years may try to get a jump on their opposition to get a dominant share of the market or even put others out of business. Alternatively some of these large companies may look to sure up their dominance through the diversification of sporting goods they make, for example Wilson make a lot of different products. Could the sale of pickleball bats influence the financial health of a company,
I would like to see some of the micro brands come up with some special racquets that could become cult classics that represent a certain cool factor about them.
What are your thoughts about the future of the racquet world and what are we likely to see unfold ?
I’m going to start of by talking about how I think the racquet industry is different now compared to say the 1980’s and 1990’s,
Back in the 80’s many of the brands actually made their own racquets in diverse counties. They developed their own designs and technologies and then launched their products to the market. What you had was a situation where a new racquet would hit the market and almost made everything else from other brands look and play archaic. We had this here in Australia where the local subsidiary of Dunlop and Slazenger were still trying to sell aluminium frames and then a Taiwanese made brand called Emrik released all their new composites which wiped the floor with almost every company with design, materials and price,
Now in 2023 most of the companies with the exception of Yonex go to factories in China and make everything there and I think as as a result there is a lot more similarity in what each of the brands sell and many unique brands don’t even exist anymore or are in a very small corner.
Yes there are some racquet inventors here in Australia for instance that submit prototypes to the companies but if I had to pick the one concept that has attempted to improve tennis for the general community it’s the Wilson Clash.
In my opinion if I had to pick the best innovations in the last 30 years my vote would go to Pro Kennex and Volkl. With Pro Kennex it’s the Destiny design that has enabled Babolat and others to dominate with the Pure Drive and PK’s own kinetic technology, it is the best arm safe technology ever. Many don’t realise and respect how innovative PK was. With Volkl it’s their handle system, variable beam and big grommets found in their V1 and catapult frames that has made a huge difference for many players.
Looking ahead and what I was hoping to discuss is how we think that things will play out in the next few years. My impressions are that the big companies like Wilson, Head, Yonex and Babolat will have access to the money required for effective marketing and access to new technology and in the next few years may try to get a jump on their opposition to get a dominant share of the market or even put others out of business. Alternatively some of these large companies may look to sure up their dominance through the diversification of sporting goods they make, for example Wilson make a lot of different products. Could the sale of pickleball bats influence the financial health of a company,
I would like to see some of the micro brands come up with some special racquets that could become cult classics that represent a certain cool factor about them.
What are your thoughts about the future of the racquet world and what are we likely to see unfold ?
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