Raducanu earns nearly $5 M more than Swiatek in 2022

[Sampras-Bruguera 1993]

"Nike, Wilson, Evian, Porsche, Channel, Tiffany & Co, Dior, Vodafone, British Airways and HSBC". Which one of these you believe are using Emma for sex appeal?

Attractiveness is what you mean here, and yes, it's proven that we find conventionally good-looking people more trustworthy, interesting, want to be associated with them more and whatnot. But attractiveness is not the same as sex appeal. Thinking about someone in a sexual way just because they exist and are attractive is sexual objectification.

jts basically the same thing really if we are being honest here. For the sexually frustrated males. That’s the target audience for a lot of these companies There’s a bunch of ugly tennis players achieving similar results getting nothing. And you rarely ever see ugly woman modeling clothes

 

[The Fedfather]

jts basically the same thing really if we are being honest here. For the sexually frustrated males. There’s a bunch of ugly tennis players achieving similar results getting nothing

I'd argue the main target audience they use Raducanu for would be girls and women.

 

[Midaso240]

It can depend on where a player is from. I mean, Nishikori was earning more than say Andy Murray for years as far as I know despite not being as successful on court. He just had the good fortune of being from a very lucrative market

 

[Bambooman]

I'd argue the main target audience they use Raducanu for would be girls and women.

Yes but they are targeting them because they will think if they buy the products they will also have a degree of what she is perceived to have.

 

[Bambooman]

She is a teenager and is selling nothing of the sort. wtf

Don't be delusional.

The expression doesn't mean prostitution.

 

[Bambooman]

She is a teenager and is selling nothing of the sort. wtf

20 actually.

 

[The Fedfather]

Don't be delusional.

The expression doesn't mean prostitution.

And I didn't mean or imply prostitution. What I meant was that nothing about Raducanu's behavior or the image they build with her sponsorships is intended to be sexy, that should be pretty clear. I'm sensing weird vibes from this turn of the discussion.

She was a teenager when most of those sponsored signed her up.

 

[Bambooman]

And I didn't mean or imply prostitution. What I meant was that nothing about Raducanu's behavior or the image they build with her sponsorships is intended to be sexy, that should be pretty clear. I'm sensing weird vibes from this turn of the discussion.

She was a teenager when most of those sponsored signed her up.

She was an adult.

People observing the reality does not mean you have to feel weird vibes. Nor does it mean those people find her to be the way she is being marketed.

The endorsements they get tells the story though.

 

[The Fedfather]

She was an adult.

People observing the reality does not mean you have to feel weird vibes. Nor does it mean those people find her to be the way she is being marketed.

The endorsements they get tells the story though.

19 is an adult but it is also a teenager.

I've not once seen a picture or video where Emma was presented in some sexual/intimate manner. Fair enough, I don't really follow her much. But care to share any examples of her sex appeal? Or are we talking about sex appeal as in this girl just existing while being good-looking?

Again, which of her endorsements revolve around anything sexual?

 

[tennis_pro]

Newsflash - beauty sells.

 

[No_Kwan_Do]

A marketer's wet dream. Good-looking, apolitical, multi-ethnic so has that global citizen thing going on, polite, approachable, outgoing, doesn't court controversy off the court, and achieved something in the sport that can never be beaten, only equalled, as an 18 year old..

On average, her branded social media posts generate more traction than any other female athlete on the planet, other than Alisha Lehmann. You can see why brands want to sign her up when she can appeal to more than just one country or continent

If she has any more slam success, she'll comfortably end up being the highest paid female athlete in the world and overtake Osaka and Serena. A big 'if' though.

 

[Bambooman]

19 is an adult but it is also a teenager.

I've not once seen a picture or video where Emma was presented in some sexual/intimate manner. Fair enough, I don't really follow her much. But care to share any examples of her sex appeal? Or are we talking about sex appeal as in this girl just existing while being good-looking?

Again, which of her endorsements revolve around anything sexual?

Yes?

You're still choosing your own limited definition.

A Porsche is considered a sexy car by many. Does that help.?

 

[No_Kwan_Do]

jts basically the same thing really if we are being honest here. For the sexually frustrated males. That’s the target audience for a lot of these companies There’s a bunch of ugly tennis players achieving similar results getting nothing. And you rarely ever see ugly woman modeling clothes

Do you seriously think Raducanu would be earning $18m off-court if she didn't win a slam in the unique way that she did 15 months ago? There are plenty of good-looking women on the WTA that are ranked in the top 100 that have achieved nothing in the game, and I mean nothing, and get a fraction of what she's earned.

I'm not saying her other attributes don't help. but her success on the court at the USO helped made her as sought after as she is. If she's still won nothing else in 4-5 years, watch the endorsements dry up like Bouchard's did.

 

[The Fedfather]

Yes?

You're still choosing your own limited definition.

A Porsche is considered a sexy car by many. Does that help.?

Yes.

sex appeal
noun
the quality of being attractive in a sexual way.

It is a limited definition, but I have little to do with it.

Nope, it doesn't. I guess a lot of things can be considered sexy when someone has that on their mind. But as I said already, if a person isn't trying to present themselves in a sexual way, randomly thinking about them in a sexual way is objectification.

 

[Bambooman]

Yes.

sex appeal
noun
the quality of being attractive in a sexual way.

It is a limited definition, but I have little to do with it.

Nope, it doesn't. I guess a lot of things can be considered sexy when someone has that on their mind. But as I said already, if a person isn't trying to present themselves in a sexual way, randomly thinking about them in a sexual way is objectification.

Yes.

sex appeal
noun
the quality of being attractive in a sexual way.

It is a limited definition, but I have little to do with it.

Nope, it doesn't. I guess a lot of things can be considered sexy when someone has that on their mind. But as I said already, if a person isn't trying to present themselves in a sexual way, randomly thinking about them in a sexual way is objectification.

Try "sexy" and don't just cherry pick exactly what you want it to mean.

 

[The Fedfather]

Try "sexy" and don't just cherry pick exactly what you want it to mean.

I don't want it to mean anything. You are the one who decided to argue that Raducanu was marketed with a sexual-appeal angle. If that's not what you meant and you had some non-sexual definition of sex appeal/sexy in mind, should've just said so. Why you decided to mention Emma not being a teenager anymore and Porche being considered a sexy car, I guess we'll never know.

 

[Bambooman]

I don't want it to mean anything. You are the one who decided to argue that Raducanu was marketed with a sexual-appeal angle. If that's not what you meant and you had some non-sexual definition of sex appeal/sexy in mind, should've just said so. Why you decided to mention Emma not being a teenager anymore and Porche being considered a sexy car, I guess we'll never know.

To correct you and give an idea of how marketing works. I did not introduce the idea.

 

[Mike Sams]

She barely did anything, my goodness

She won the US Open. That's the biggest thing anyone can do in the sport since the US Open gains more press and media attention than any other major.

 

[MichaelNadal]

She won the US Open. That's the biggest thing anyone can do in the sport since the US Open gains more press and media attention than any other major.

Compared to Iga, she barely did anything. Especially not to be making 5 million more.

 

[Mike Sams]

Compared to Iga, she barely did anything. Especially not to be making 5 million more.

Kei Nishikori makes more than Djokovic. What does that tell you about the power of sponsorships?

 

[Sudacafan]

There aren't even 270 nationalities in the world.

There are countries with many of them. Like the Plurinational State of Bolivia.

 

[Deleted member 758560]

 

[fishpiefriday]

There are countries with many of them. Like the Plurinational State of Bolivia.

Yeah but when you look at it at that level there's possibly thousands of nationalities.

 

[Subway Tennis]

Raducanu has so much going for her that it would be a bigger suprise if she didn’t have a truckload of sponsors.

She has broad international appeal, but domestically she is an equally potent endorser. She is from a huge traditional tennis market. There is also not much competition in her own market stealing the limelight (too early for Draper and too late for Murray). So when tennis takes over in the summer every year, she is getting a lot of traction domestically for those brands she represents. It’s not suprising that Raducanu got the chance to set herself up for life, or that she took the opportunity.

I don’t think it is just about looks, or that she has already won a major, or that she is from a traditional big tennis market either. There is a pretty strong personal branding thing going on, too. She comports herself on the court with this ethereal sense of calm. It’s very rare for a young person today to have that kind of sophistication and that very cool and organised temperament. That is a personality trait that separates her from almost all sporting stars her own age and that is like gold for companies wanting to create a point of difference for their brand, particularly luxury brands trying to sell stuff to young people who can’t really afford it. Emma’s demeanour also helps her to appeal to cashed-up older generations who are attracted to someone who appears to have it all figured out so early in life and whose youth is appealing but also non threatening.

If we want to tackle the bigger issue of advertising and the system and what market forces, consumers and companies value, I would start with much more problematic examples like scamfluencers and suchlike. Leave people like Emma, Nishikori and Osaka out of it. At least there is real substance to what made them special in the first place.

 

[Silverbullet96]

swaitek has hot body as well. but that's not the issue. raducanu is from england and has chinese mother which gives her advertising power in england and china. That's huge.

Emma is more attractive than Iga. Though that's subjective to some degree.

 

[joshuayuan]

 

[No_Kwan_Do]

That's a little harsh. You need to compare like for like.

 

[SeeingDusk]

Won a Slam as a teenager out of nowhere, is multiracial and very easy to look at. Surprise! She’s marketable. And none of you are turning down those paychecks if they were dangled in front of you.

Being disgusted with the world for liking good-looking people: my goodness, the naïvety. It has literally never been different. Ever. We just have instantaneous global markets and access to how much those people have earned.

If you’re upset with Raducanu for being talented (she’d triple-bagel you, sorry bud) and beautiful, just remember that there’s a whole market of people who lack the talent part, and get paid to be the shallowest sort of hot, and paid far, far, far more than Raducanu does.

that’s true. There’s one girl on OF by the name of Corinna and she makes about 1-2m a month just for pics and videos.

 

[tennisandtennis]

that’s true. There’s one girl on OF by the name of Corinna and she makes about 1-2m a month just for pics and videos.

And she deserves that money, too.

 

[Permitlady]

Beauty trumps everything.

The media has an obsession with exotic English speaking successes. We can't deny that.

 

[tennisandtennis]

The media has an obsession with exotic English speaking successes. We can't deny that.

There is no worse paparazzi than that of the Brits.