borg number one
Legend
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What does a tennis player look like? In many people’s minds, the description hasn’t changed in 40 years: The male version has long hair, wears a headband and tight white shorts, and swings a wooden racquet. This image survives in the popular imagination, despite all evidence to the contrary, because of one man: Bjorn Borg. The Swede’s hold over the game was so powerful that when he left the tour abruptly at age 25 in 1981, tennis seemed to stop with him.
Borg was the Open era’s first superstar and sex symbol, and its most popular player. His debut run, at 17, to the quarterfinals at Wimbledon in 1973 was tennis’ version of the Beatles’ arrival in America. Schoolgirls screamed through the Teen Angel’s matches, and chased him across the grounds. That same year he signed with IMG and left home for tax haven Monte Carlo.
But Borg matched his pop-star style with a champion’s substance. His speed, stamina, steadiness and athleticism were unparalleled, and his heavy-topspin Western forehand and two-handed backhand—both were especially lethal on passing shots—became the models for virtually all players to come. Borg’s outward silence masked a cold-blooded instinct for the kill; from 1976 to 1980, he would win 13 straight five-set matches.
The Ice Man, he was dubbed; at the peak of his powers, in 1980, he appeared on the cover of Time magazine under the headline, “The Incredible Tennis Machine.” This machine, which was plastered with endorsements, was particularly good at making money. Playing a never-ending slate of exhibitions, Borg became one of the world’s highest-paid athletes.
By the late ‘70s, the Teen Angel went by a new nickname: the Angelic Assassin. He won the first of his six French Opens in 1974, led Sweden to its first Davis Cup title in 1975 and began a five-year reign at Wimbledon in 1976. From 1978 to ’80, Borg won the French and Wimbledon back-to-back three straight times (it would be 18 years before any man won the “Channel Slam” again). Borg still owns the highest winning percentage in Wimbledon history (92.7), Grand Slam history (89.8) and against Top 10 opponents (70.0).”