Is pace on the serve overrated? At club level lots of players seem to have very similar serve, no real bounce, very flat, tends to be hit out wide most of time, and it isn't very effective. I have been playing around a bit, and found that increasing the kick, on both first and second serves is more effective than pace. Once it is out of my opponents hitting zone, I get the mistake, or a weak return. Placement, I am amazed at the number of players who can't serve down the centre line. Yet that level of predictability makes their serve easy to return, however hard they hit. So is service pace overated, and would most amateur players be better off concentrating on developing other aspects of the serve, like kick, placement, and side spin?