Sponsor Patches on Player Sleeves

Tennis_Crazed

Semi-Pro
Just curious what the ATP regulations are on sponsor patches on clothing/sleeves for professional players

Do companies pay a lot of money for this stuff? Always seemed pointless because the patches are so small and almost impossible to see on the sleeves.
 

bezs

G.O.A.T.
Not sure if they pay a lot for it but it is pretty visible when there's closeups of the players.

I know Nike's contract with Federer has a clause where he can't have any another sponsor patches on his clothing and he is probably compensated nicely for that.
 

schap02

Semi-Pro
Just curious what the ATP regulations are on sponsor patches on clothing/sleeves for professional players

Do companies pay a lot of money for this stuff? Always seemed pointless because the patches are so small and almost impossible to see on the sleeves.

Now you've got me thinking...weird how in Golf sponsors pay for a spot on the bag, I would assume tennis rqt comps will not allow this for sponsor patches on tennis bags?
 

Lefty5

Hall of Fame
i don't think the patches are too expensive from a sponsor standpoint, however the player cannot have an "exclusive" agreement (i.e. Fed with Nike, Roddick with Lacoste, etc...) It has to be way more expensive to lock up a player so he CAN'T advertise other stuff... I seem to think that most of the patches you see are not the top tier players who are trying to scrape any cash they can, wherever they can get it. I could be wrong...
 

N23

Semi-Pro
I remember Edberg and Navratilova having these sponsor patches. I can't remember which sponsors (guess that blames my memory more than the company name) but seeing as how the tennis players weren't making boat loads of dosh then I'm ok with them on the shirt. As long as it doesn't look like a NASCAR racing suit then it's fine with me.
 

Tennis_Crazed

Semi-Pro
I remember Edberg and Navratilova having these sponsor patches. I can't remember which sponsors (guess that blames my memory more than the company name) but seeing as how the tennis players weren't making boat loads of dosh then I'm ok with them on the shirt. As long as it doesn't look like a NASCAR racing suit then it's fine with me.
Agreed - as long as they're not walking billboards. I think that there must be regulations because i was trying to see what was on murray and some other players' sleeves at IW and it really isn't that easy.

Maybe TW should get some patches on players!
 

Miami83095

Rookie
Yes it was said Murray couldnt switch to Nike clothing because they dont allow sponsor patches, so he went for the next best thing, Adidas!
 

MAXXply

Hall of Fame
Notable sleeve patches from memory:

Mcenroe: Bic razors
Lendl: Avis
Becker: BASF
Edberg: SAS Airlines
Navratilova: Mary Cohr
Vilas: Perrier
 

bezs

G.O.A.T.
I remember seeing Roddick with Lexus on his sleeves. A couple of times Guinot on WTA players and i remember Dementieva having a Jet Star sponsor patch at the Aussie Open.
 

mpournaras

Hall of Fame
Here are the rules:

1) 1 patch on each sleeve that totals NO MORE than 2 sq.inches

2) 1 on the body that can equal NO MORE than 3 or 4 sq.inches (i forget)
 

Bobble

Semi-Pro
My favorite was when Gasquet and a handful of players had "Playstation" patches a few years back...pretty odd. Nalbandian and a bunch of others have "Guinot" patches, but im not sure what exactly the company is.
 

Fee

Legend
Nike does not allow any of their contracted players to wear sleeve patches. Remember a few years ago when Justin G played Hewitt on Wimbledon's center court in the 3rd round? He got a ton of phone calls offering him good money to wear a sleeve patch for that one match and he had to turn down every single one of them.

Roddick has had a few different sleeve sponsors in the last few years. He had Lexus for a while, now it's SAP on one and Lagardere on the other.
 

tennisnj

Professional
IIRC Guinot is an French skin care company, that specializes in skin care products for spas & salons.
 

pmacino

Semi-Pro
Regulations can't be too strict. Alisa Kleybanova literally had a piece of paper safety pinned to her top yesterday with a sponsor on it.

It looked like it was printed on an inkjet printer in B&W and the result of somebody offering her to sell herself as ad space while walking out on the court...tacky.
 

OliverSimon

Hall of Fame
A lot of the players during Roland Garros wore Mary Cohr patches, a skin product company? And Gasquet always wears a Playstation patch.
 

Subprime

New User
I remember reading somewhere (possibly on this message board!) that some players are paid a certain amount to wear sponsor patches by the match, and that those players tend to be lower ranked but would be getting some tv exposure because they are playing more highly ranked players. I don't think the article named any particular sponsor, but I suspect that Geico may be one (also considering that the players with the Geico patch are not US players - I don't think Geico has a presence outside the US).
 

Marshredder

Semi-Pro
Murray wears Highland Spring and Bank of Scotland Patches, which are both products aimed at the british market, go figure.
 

thompenator

New User
Regulations can't be too strict. Alisa Kleybanova literally had a piece of paper safety pinned to her top yesterday with a sponsor on it.

It looked like it was printed on an inkjet printer in B&W and the result of somebody offering her to sell herself as ad space while walking out on the court...tacky.
I think that was the 'Sony Ericsson WTA Tour' patch/sticker that all the WTA players have to wear unless they have a contract with a clothing supplier that forbids other logos (a 'clean' contract). It amazes me how many WTA players go onto court without it, need to be reminded by an official and are given stickers to wear which peel off when they sweat. I've seen it several times where players have been distracted by struggling to keep these patches on (to the extent that the commentators mention it).
 

Wes_Loves_Dunlop

Professional
I remember hearing on ESPN that the CEO of sony chooses 3 top japanese players to go to the bolleterri school, and the sony guy pays for them. And they have to wear a sony patch on their arm.
ie: Kei Nishikori
 

pmacino

Semi-Pro
I think that was the 'Sony Ericsson WTA Tour' patch/sticker that all the WTA players have to wear unless they have a contract with a clothing supplier that forbids other logos (a 'clean' contract). It amazes me how many WTA players go onto court without it, need to be reminded by an official and are given stickers to wear which peel off when they sweat. I've seen it several times where players have been distracted by struggling to keep these patches on (to the extent that the commentators mention it).
I bet you're right. I wasn't paying that close of attention and an image search of her in play at Indian Wells turned up nothing in the first couple of hits...so I didn't exhaust resources digging deeper. :)
 

N23

Semi-Pro
Regulations can't be too strict. Alisa Kleybanova literally had a piece of paper safety pinned to her top yesterday with a sponsor on it.

It looked like it was printed on an inkjet printer in B&W and the result of somebody offering her to sell herself as ad space while walking out on the court...tacky.
Yes, good one. I was watching her match agasint Jankovic and that patch looked awfully misplaced. :confused:
 
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