Sponsorship Changes for 2024

Sipho

Rookie
Man that Saudi PIF money coming for the apparel world now too.
Yep.


Money, money, money, money... money.

Tennis I believe has been trending in the fashion world for the last year or so... I think the term being used is "tennis core" or something like that. So more and more brands are getting into the game, figuratively and literally.

As for the Nike and Tiger Woods news and its relation to tennis: I too could see Nike cutting back on tennis even more than they've already done.

I forgot where I read it, but I seem to recall reading that Nike's strength in terms of revenue is basketball and street wear/street fashion.

It's not hard at all to envision them putting more and more focus and resources into those areas, and less everywhere else.
 

Purestriker

Legend
Im probably nikes biggest critic on the forum. i've been wearing nike since 2004 exclusively and im well aware they havent innovated in tennis really since the GP turbo

pickleball is propping up racket sports popularity, which correlates with demand for gear. people google, pickleball shoes, and the nike GP offerings pop up. those are tennis shoes, so naturally the tennis segment will capture demand generated by pickleball players. that yields profitability & if they can sell shoes at retail MSRP it will also assure they maintain healthy margins. so yes, pickleball is propping up shoes/apparel sales in the racket sports industry and there's plenty of data to support that claim. Hell you could have even just tried google to see this dynamic play out: https://letmegooglethat.com/?q=nike+pickleball+shoes

Nike's innovation across all sports verticals has become a lesser focus, so im not sure what youre trying to say. do you think they will eventually just cease all athlete-centric offerings and become Oregon-based Gucci? pretty sure they have to course-correct at some point here
Most pickleball players are over 65 and not dropping $165 for some GP Turbo’s or $190 for the latest Vapors. But to me it’s not just about shoes. Their kits stink now and they used to be great. Same for Adidas to be honest (at least women’s, men’s has always been meh).

I think they will continue to focus on basketball and team sports. I hope they get back to innovating in Tennis.
 

Shadowcash

New User
Swiatek is official ambassador Lego in Poland
88d8a46db45899f86943b4d0ae503.jpeg
 

lacoster

Professional
It looks like Yonex signed a slew of players in the off season. Greet Minnen, Rebecca Peterson, Bernarda Pera, #1 junior Alina Korneeva, Thomas Etcheverry, and NextGen player Abdullah Shelbayh.
 

innoVAShaun

Legend

Nice - I'm intrigued to see the kits she wears as personally I wasn't a fan of the lotto stuff.

Yeah, I can see that happening.

Also, now that he's almost in the top-10, I can see Lacoste doing that for him.

If you're ranked in the 20s and 30s and not on TV all the time, then it's highly unlikely they would do anything like that.

Top-10, though... yeah, they may do that.



Very cool.

Look good, feel good.

Feel good, play good.

Get 'em, Ons.

Also wearing Asics Gel Resolution 9s:

previews.jpg

previews.jpg
 

D-Lite

Hall of Fame

Eubanks officially announced, looks like Hurkacz wearing their brand was just a coincidence
Nice kit but I find their choice odd as he's not exactly consistent. Banking on Wimbledon exposure where they have least creative freedom wouldn't make sense.
Having said that I quite like that blue kit. I wonder if he will be wearing those shoes or whatever he was wearing previously? I had a look at JL ski gear recently and it's super expensive.
 
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Break To Win

Semi-Pro
Will Angie Kerber leave Adidas?

I'm not seeing Adidas promotions with her.

If she leaves, I believe she could sign with Yonex.
 

Tronco20

Rookie
From here it looks like Pliskova could be with Adidas now

Czech Tennis Stars - Karolina Pliskova
For some reason, I might be wrong though, Adidas seems to pick players just before they retire or on their last couple of years on tour. I remember Schiavone abandoning Lotto (in which she won a GS and was relevant for some years) and switching to Adidas when she barely won any matches and then retired.
Same with Hantuchova (although here I'm not sure. All her life with Nike. Then last year or two in Adidas possibly)
There might be more examples of this random near-career-end clothing sponsor switch
 

ey039524

Professional
For some reason, I might be wrong though, Adidas seems to pick players just before they retire or on their last couple of years on tour. I remember Schiavone abandoning Lotto (in which she won a GS and was relevant for some years) and switching to Adidas when she barely won any matches and then retired.
Same with Hantuchova (although here I'm not sure. All her life with Nike. Then last year or two in Adidas possibly)
There might be more examples of this random near-career-end clothing sponsor switch
Agassi
 
Kovacevic
Early this year, could be real shift
from the way commentators were talking it’s the real shift.

In her first round match vs Hibino, it was noted that Sakkari now plays with 16x20 vs 16x19 previously AND that she’s dropped 6 grams of lead tape from her hoop (not sure how much she still has).
 

DrPingu

New User
Looks like Yosuke Watanuki is now using an Ultra Pro 16x19 instead of his Pure Drive during his match against Kecmanovic. No stencil though.
 

aus89

Hall of Fame

Wilson announces their full head-to-toe team for next season… besides the known names (Kostyuk, Jarry, Parks), also Otto Virtanen, Mark Lajal, Peyton Stearns etc

Yue Yuan was wearing their brand too in Hobart.

Alex Muller wore Joma for his AO match, despite sporting new Adidas gear in Auckland last week.
I think Lehecka could be a target for them when his contract with Le Coq expires, already wearing Rush Pro and definitely on the rise
 

lulo

Semi-Pro
It looks like they're keeping some pros with the Ezone 2022 paint and some moves on to the Ezone 2024 paint
 
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