He's got no source, so seems to be reckless speculation.
Or wishful thinking from a fanboi
Sponsorship Changes for 2026!
- Thread starter brinkeguthrie
- Start date
Or wishful thinking from a fanboi
arthurli22
Semi-Pro
While I must say I deeply appreciate his intel in Nike upcoming seasons' offerings which is way more than accurate, his track records in pro players switching sponsorships are not that great. And the (fake) news of Emma leaving Nike for Uniqlo from him was actually not the first time......
But I must say, pro players exploring new sponsorships is nothing new. It may be true that Ben Shelton is flirting with Nike, even though his contract so far with ON should still be in the early stage (i.e. 3 years as far as I remember)
But I must say, pro players exploring new sponsorships is nothing new. It may be true that Ben Shelton is flirting with Nike, even though his contract so far with ON should still be in the early stage (i.e. 3 years as far as I remember)
UnderArmServeOP
Hall of Fame
I mean, yeah. You're right most of the time and I think thats why you have that credibility but you have been wrong about a few things in the past as well lol. Not being able to admit that is pretty wild bro. Love your work nonetheless.
McLovin
Legend
In his defense...this article says shes set to launch her Uniqlo deal at Indian Wells:
en.tennistemple.com
Looking back in this thread, it was never said when she was moving to Uniqlo, only that she was.
Emma Raducanu's $3.5M Uniqlo Deal Set to Launch at Indian Wells
Emma Raducanu has never stopped captivating audiences. On and off the court, the 23-year-old British player continues to fuel all conversations. And this time, it's not a victory on the court that's making headlines, but a major global financial agreement. According to information from...
en.tennistemple.com
Looking back in this thread, it was never said when she was moving to Uniqlo, only that she was.
the_faceless_player
Hall of Fame
These threads about clothes, shoes and inanimate hunks of graphite never cease to amaze. You’d think people were sharing cures for cancer. Pure cinema 
theaceproman
Semi-Pro
These threads about clothes, shoes and inanimate hunks of graphite never cease to amaze. You’d think people were sharing cures for cancer. Pure cinema
Jack the Hack
Hall of Fame
I've been on this forum since the early days when it first opened. @Babolast joined in 2007. Over the past 19 years, many of their posts have revealed insider information that have led me to believe that they either work directly for one of the big brands or they have some connections with sports marketing or product development teams. For example, we'd have a visit with an athlete who would be signing a contract with the company I worked for, and then @Babolast would post something about that athlete not long after. Or they would post information about the upcoming apparel seasons that hadn't been released yet. It made me wonder if they knew the same people as me or if we had crossed paths somewhere IRL. Anyway, I've found their posts to be credible over the years.
Based on that, I decided to insert myself into the conversation and say something because comments like this just rubbed me the wrong way:
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Babolast
Legend
Thank you for your support and kind words.
arthurli22
Semi-Pro
Now the credibility is sky high
I believe Ben is going to Nike, just when? US open?
I believe Ben is going to Nike, just when? US open?
Jack the Hack
Hall of Fame
Me this morning when I saw the Uniqlo post:
longtimelurker
Professional
Uniqlo Global Brand Ambassadors on Instagram: "Introducing Emma Raducanu, our newest Global Brand Ambassador and Britain’s top-ranked female tennis player. Emma will champion UNIQLO’s LifeWear philosophy, which is committed to pursuing excellence, m
178K likes, 1,654 comments - uniqlo_ambassadors on February 23, 2026: "Introducing Emma Raducanu, our newest Global Brand Ambassador and Britain’s top-ranked female tennis player. Emma will champion UNIQLO’s LifeWear philosophy, which is committed to pursuing excellence, making meaningful...
www.instagram.com
Rosstour
Talk Tennis Guru
Korda won Delray in a killer black/purple Nike kit, wielding the new Wilson Python. My wallet opened up and got wet all by itself
Rosstour
Talk Tennis Guru
I hope this pans out. I’m not a big Shelton fan anymore, but having a top-10 American player who can wear a sleeveless will be a nice way to replace Frances.
I wonder how much money they threw at him, and whether this means they won’t re-up Holger Rune
DJ-
Hall of Fame
hopefully they release some more white unisex tennis hats, down to my last fewUniqlo Global Brand Ambassadors on Instagram: "Introducing Emma Raducanu, our newest Global Brand Ambassador and Britain’s top-ranked female tennis player. Emma will champion UNIQLO’s LifeWear philosophy, which is committed to pursuing excellence, m
178K likes, 1,654 comments - uniqlo_ambassadors on February 23, 2026: "Introducing Emma Raducanu, our newest Global Brand Ambassador and Britain’s top-ranked female tennis player. Emma will champion UNIQLO’s LifeWear philosophy, which is committed to pursuing excellence, making meaningful...
jmacdaununder2
Legend
Another ex Nike player jumping at the cash?
Not quite the same career as the great one though…
Not quite the same career as the great one though…
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brinkeguthrie
Hall of Fame
Emma still with Nike sneakers?
brinkeguthrie
Hall of Fame
Didn’t he just sign with On?
Rosstour
Talk Tennis Guru
I thought so. But @Babolast is usually on point, a strike rate of 94.3.% is still pretty good @UnderArmServeOP lol
It would make a lot of sense IMO, I hope it is true
Bab, Nike seem to be taking tennis much more seriously now, I’m guessing they are readying a big push for the Big 2 branded gear? Having a third guy in the top 10 who’s American and has the Nike look would be a nice complement to the Big 2. Plus Shapo and Korda and Khachanov on presumably cheap deals…if you add Shelton that lineup achieves maximum swag minus the dearly departed prince Lorenzo
@gino You like my take Papa? I know you still can’t buy 9.5s in all the colorways but you have to admit the classic Vapor hints and random retros of Cage 4 popping up on TW are a bit tantalizing
arthurli22
Semi-Pro
Khachanov no longer with Nike but I concur with your view
Rosstour
Talk Tennis Guru
Oh yeah I’m dumb. I added him in last, totally forgot he’d gone to Wilson
arthurli22
Semi-Pro
No worries. Considering that Holger is now wielding a Wilson racquet, he may be the next to go head to toe in Wilson
sabershirou
New User
That kinda goes without saying, doesn't it?
I have a couple wilson shorts and they're actually pretty good quality. Some high quality details. They go on sale for like $40 and if you play USTA you can use your wilson coupon
Quality is reminiscent of the quality Nike had pre-pandemic
FearTheJester
New User
Uniqlo is over-paying for 2 rounds in the grand slams.Another ex Nike player jumping at the cash?
Regardless of how deep she goes in slams, she's going to help sell a lot of gear for the brand. Big win for them.
FearTheJester
New User
Which is all Uniqlo cares about in the European and Asian markets (and rightfully so). Results do matter and brands won’t be lining up like they were before if she doesn’t at least win a tournament. Other than that she’s just a model.
I mean the same is true for Fed.
They rarely had any of his tennis kits but now all he does is model their clothes.
FearTheJester
New User
Very true. Federer was/is a generational talent and had 20 grand slams behind him and the ability to sell gear based on one view. There’s a Uniqlo store in my area and it will be interesting to see if she’s featured.
Rosstour
Talk Tennis Guru
Emma Kournikanu
But what gear? They actually don’t put any tennis clothing into their stores. Not Nishikori and not later Federer gear.
Yeah, I live in FL and been to Disney many times, not sure I've ever seen a Fed poster in the Uniqlo store there.
Admittedly, have not been recently and it seems like they started pushing him into their lifestyle clothing alot more within the last year
Rosstour
Talk Tennis Guru
I have a funny feeling Fed ends up back at Nike pretty soon.
To what end though?
I mean is he about to start a senior tour or start playing exhos?
Rosstour
Talk Tennis Guru
To what end? To sell lots of RF caps.
Yes, he will be playing exhos, with Rafa and Carlos.
but he now owns the RF logo, so why does he have to go back to Nike to sell lots of RF caps?
mpournaras
Hall of Fame
airchallenge2
Hall of Fame
Didn't nike dump Roger?Another ex Nike player jumping at the cash?
brinkeguthrie
Hall of Fame
Rosstour
Talk Tennis Guru
One of the things that makes me think he may go back to Nike is that he cashed out his ON shares
mpournaras
Hall of Fame
Hopefully he cashed out in the Summer ‘25
jmacdaununder2
Legend
As has been mentioned previously, Fed purchased a 3% equity stake - not shares - making him a part owner - as well as an active designer; this retained stake has contributed significantly to his billionaire status.
Looks like she is wearing Wilson Intrigue Tour? Might need to cross ref from someone else, im not good with Wilson shoes
Gao
Rookie
Sure looks like it
