Confirmed by the USTA:
The numbers prove the point: Year-over-year data shows significant growth in racquet sales and tennis participation throughout the nation.
According to the Tennis Industry Association (TIA) Quarterly USA Wholesale Equipment Census, racquet sales in the entry-level category have seen significant growth in the third quarter of 2020, compared to the same period in 2019. This July-September time frame coincides with the period when much of the country began to reopen for business following the initial wave of COVID-19. The increase is seen in both the youth and adult demographics, with shipments of youth racquets up 40.9% and shipments of adult racquets under $50 (entry-level) seeing an increase of 43.3%. For all price points, racquet shipments are up 37.7% in that same time period.
In addition, the Physical Activity Council reported 10.08% of the U.S. population playing tennis over that span, compared to 6.75% in the third quarter of 2019—an increase of nearly 50%. With the U.S. population now over 331 million, the 3.33% jump represents roughly 11 million tennis players.
Tennis facilities throughout the country have benefitted from this increase in play, including nationwide centers like
Genesis Health Clubs,
ClubCorp and Cliff Drysdale Tennis.
Genesis has seen increases in tennis revenue across their 14 tennis clubs, with 2020 financials doubling 2019 numbers in Lawrence, Kansas.
“The thing we heard most is that people wanted to be able to play tennis with their friends,” said national tennis director Mike Woody, highlighting the social aspect of the sport.
Activity has increased through a combination of new players and an increase in the rate of play from returners. Genesis clubs saw more than 1,500 registrants for various adult camps across the last four months, with programming for all levels, in addition to competitive events like USTA tournaments, on offer.
People are turning to tennis as the ideal social-distancing sport to remain active, healthy and social. Industry sales and participation levels prove it, with 2020 numbers surpassing 2019.
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