Because F is choking tennis. That is obviously not his personal responsibility, no it is because too many people think that tennis=Federer, not in the least for the marketeers with their one trick pony marketing approach to tennis. Yes other top players get paid well but F is in the center of it all. Same with many 'fans', or shall I say glory hunters? Many proclaim to love tennis but leave it alone once F retires. I say, good riddance, we can be without those 'fans'.
Now, everybody pretends I am crazy thinking this but you watch after F retires and the 'shock effect' lingers off the sane minds will prevail and realize the sport needs to move on without F, and that opens up new opportunities where young folks can be targeted again not balding late-middle and old aged retirees who love their ads about Rolexes, high end Mercedeses, golf, investment banking and private jets.
The sport needs to become young again and not be dominated by old champions, it needs to become a first rate sport again not some second rank, golf alternative old men sport as it is presented under the dark clouds of F marketing.
:grin: