Tennis is literally dying. Average age of TV viewers of ATP matches was 61 years

Tennis is literally dying. Average age of TV viewers of ATP matches was 61 years
Young people have zero interest in watching tennis.

“The sport is dying out, we’re not getting that same intensity, the same love, or new fans anymore."



Noah Rubin interview: 'I don't know if people realise alcohol and substance abuse in tennis is a thing'
 

chicagodude

Professional
Watching TV in general is dying out
Inderdaad!

Anyway, watching TV is indeed dying out slowly, and watching sports in general has been on the decline among young people for years across the board, with very few exceptions (I seem to remember soccer and the NBA to still be doing okay in terms of younger viewers).
Watching e-sports has been on the rise among youngsters on the other hand, make of that what you will. While I don't understand it myself, there must be something in e-sports that makes it more appealing for younger viewers than the traditional sports. Maybe it's the pace of the action itself, maybe the length of an event, or simply the broadcasting format itself.
 

tennis_pro

Bionic Poster
Dude I'm basically watching tennis on crappy streams, literally zero TV so nothing is registered in the official stats. I imagine most people in their 20s and 30s who watch tennis are doing exactly what I am doing.
 
Last edited:

ollinger

G.O.A.T.
Dude I'm basically watching tennis on crappy streams, literally zero TV so nothing is registered in the official stats. I imagine most people in their 20s and 30s who watch tennis are doing exactly what I am doing.
This. Younger crowd has cut the cable, Nielsen ratings of what people watch are less and less useful
 

ollinger

G.O.A.T.
(Thread reminds me of why in the 1948 Presidential election polls predicted Dewey would beat Truman. Polling was generally done by phone, and the colossal sampling error was that back then some people still didn't have phones in their homes, and those people were mostly poorer Democrats)
 

weakera

Hall of Fame
For the record I'm 94 years old and yes I am part of a dying generation of tennis fans.

I would love it so much if every tennis tournament was available on the same network for $9.99/month like WWE Network. I think it would make it a lot easier for fans everywhere to always catch the action.
 

KG1965

Legend
Tennis is literally dying. Average age of TV viewers of ATP matches was 61 years
Young people have zero interest in watching tennis.

“The sport is dying out, we’re not getting that same intensity, the same love, or new fans anymore."


Noah Rubin interview: 'I don't know if people realise alcohol and substance abuse in tennis is a thing'
A sport that lasts more than an hour and a half is a dead sport.

Grand Slam killed tennis.
 

Terenigma

G.O.A.T.
It's because tennis channels and forums do almost nothing to appeal to the younger crowd. Old commentators who have outdated views, the TV shows have boring presenters with no sense of excitement, just muted appreciation of the sport and they barely ever focus on the new players and then wonder why people don't know who they are. Hell, even the once decent forums don't have any style anymore, removing things like the like button and deleting threads with any kind of free thinking or new views on players and the sport itself.

The sport is still exciting, there ARE new exciting players on the tour who don't need to spit on umpires to get attention and MAYBE some of them need to step up on-court too but the media doesn't do them any favours when all they report is the controversy.
 

sureshs

Bionic Poster
Old commentators like Chrissie Evert, Tracy Austin, Pam Shriver, McEnroe brothers, and generic sports guys need to go.

They should be replaced with newer talent like Prakash Amritraj who is a doing a great side role on Tennis Channel.
 

BeatlesFan

Talk Tennis Guru
It's because tennis channels and forums do almost nothing to appeal to the younger crowd. Old commentators who have outdated views, the TV shows have boring presenters with no sense of excitement, just muted appreciation of the sport and they barely ever focus on the new players and then wonder why people don't know who they are.
Tennis Channel in American routinely shows Nick matches and talk about him constantly. That's appealing to the younger crowd, isn't it? It's not like a Thiem match is going to light a fire under anyone's ass, whether they're 17 or 77.
 
For the record I'm 94 years old and yes I am part of a dying generation of tennis fans.

I would love it so much if every tennis tournament was available on the same network for $9.99/month like WWE Network. I think it would make it a lot easier for fans everywhere to always catch the action.
It's called tennisTV.
$15/Mo
 

victorcruz

Professional
Well if you're not living, you're dying. And sitting in front of a tv, you're dying a slow death.

Tennis and golf in general, they have a problem where they are having issues attracting the younger crowd... especially here in the states. It has a lot to do with no Americans being competitive or having any personality. Golf is just... not exciting to watch.
 

DSH

Hall of Fame
For the record I'm 94 years old and yes I am part of a dying generation of tennis fans.

I would love it so much if every tennis tournament was available on the same network for $9.99/month like WWE Network. I think it would make it a lot easier for fans everywhere to always catch the action.

You are already dying!
:)
(Is a joke)
 

TimHenmanATG

Professional
People on here need to be careful what they wish for.

This b*llocks that they trialled at the Next Gen tournament (single serve, TBs at 4-4, etc.) is just a taste of things to come.

You only need to look at cricket to see how the sport was perverted as populist fluff, much to the detriment of the game.
 

Zara

Legend
I don't enjoy matches too long in general. I didn't like how long the Wimbledon final was. I thought Djokovic would wrap it up in 3 or 4 but was surprised to see it going on forever. Took away half of our day and that felt like a waste.
 

sureshs

Bionic Poster
Wait for a few years. With virtual reality like Microsoft HoloLens, you can wear a suit and experience the action from your home. Say Nadal hits a topspin winner. You can then put yourself virtually there and attempt to return the shot. You will be able to watch the game from any camera angle you want, like laying on the court and looking above at the players and the flying balls (not allowed with female players).

Machine intelligence will predict the outcome of every point 2 hours before a match begins. You as a viewer will know the prediction but the players won't, and you will be rooting for them to break the prediction.

You can also virtually roam through the player's lounge (ladies changing room not allowed) and have pre match chats with Federer and Djokovic. You can pick up rackets from their bag and "feel" them, and then with a click, order the same customized ones from TW.
 

Genious at Work

Hall of Fame
Tennis is literally dying. Average age of TV viewers of ATP matches was 61 years
Young people have zero interest in watching tennis.

“The sport is dying out, we’re not getting that same intensity, the same love, or new fans anymore."


Noah Rubin interview: 'I don't know if people realise alcohol and substance abuse in tennis is a thing'
That is alright though because the average mental age of a TTW poster is 2 years and 4 months. It kind of compensates for that.
 

OhYes

Legend
I've been told that Fed is good for the game and young generations. :rolleyes:
Face it - if he retired 5 years ago, we wouldn't have old players collecting Slams now, but young and exciting generations fighting each other and carving their toughness by taking responsibility for their careers.
 
Everything is "dying out" when you go by the numbers they use

People are dropping cable by the millions per year

There is no sport or entertainment that doesnt claim they are "dying out" outside maybe Disney that had to pay $100+ billion to buy up properties to expand their pool

Meanwhile revenues and prize money are higher than ever

A good reason for the ATP to go the NBA/MLB route and allow people to post anything on social media even if it violates their coveted copyright
 

wangs78

Hall of Fame
I don't enjoy matches too long in general. I didn't like how long the Wimbledon final was. I thought Djokovic would wrap it up in 3 or 4 but was surprised to see it going on forever. Took away half of our day and that felt like a waste.
I like long matches in the SF and F stages of Slams (when the top players duke it out). Watching low ranked players duke it out is a bit of a mixed bag.
 

MichaelNadal

Bionic Poster
Dude I'm basically watching tennis on crappy streams, literally zero TV so nothing is registered in the official stats. I imagine most people in their 20s and 30s who watch tennis are doing exactly what I am doing.
Exactly. If TV actually showed it maybe we could watch lol. Im so used to streams.
 

Rabbit

G.O.A.T.
All tennis matches need to be capped at 1 set.
Based on your video, I can see why you'd say that.

Old commentators like Chrissie Evert, Tracy Austin, Pam Shriver, McEnroe brothers, and generic sports guys need to go.
Yeah let's get rid of the Grand Slam Champions and others who have forgotten more about the game than the rest of the world will ever know.

They should be replaced with newer talent like Prakash Amritraj who is a doing a great side role on Tennis Channel.
Yeah, a washed out never was who couldn't win a match on the pro tour and relies on his daddy's name to make a wannabe living. Dude couldn't hack it in college, the satellites, or his eye blinking stint on the pro tour.

The only reason Amritraj is on the Tennis Channel is the guy he replaced is a convicted felon. Otherwise, Amritraj would be still living off daddy.

Great thought there.


The tennis business is down 35% in the United States. They thought taking the personality out of the game would take out the controversy. Problem was, tennis didn't protect the game and now you have every player basically playing the same game. George Carlin once called tennis ping pong where the players stand on the table. It was funny then, it's true now.
 

Chadalina

Hall of Fame
Based on your video, I can see why you'd say that.



Yeah let's get rid of the Grand Slam Champions and others who have forgotten more about the game than the rest of the world will ever know.



Yeah, a washed out never was who couldn't win a match on the pro tour and relies on his daddy's name to make a wannabe living. Dude couldn't hack it in college, the satellites, or his eye blinking stint on the pro tour.

The only reason Amritraj is on the Tennis Channel is the guy he replaced is a convicted felon. Otherwise, Amritraj would be still living off daddy.

Great thought there.


The tennis business is down 35% in the United States. They thought taking the personality out of the game would take out the controversy. Problem was, tennis didn't protect the game and now you have every player basically playing the same game. George Carlin once called tennis ping pong where the players stand on the table. It was funny then, it's true now.
The council only cares about themselves.
The top players dont care about fans or tournament organizors.
Tournament organizors dont care about the fans or the players (just $$$)
Wilson cannot make two rackets that weigh the same.
 
Top