Top 100 highest paid athletes. Roger, Rafa and Nole in the list.

Achilles82

Professional
http://www.forbes.com/pictures/mli45igdi/1-floyd-mayweather/#gallerycontent

Roger Federer is at No5

Total earnings: $52.7 million
Salary/winnings: $7.7 million
Endorsements: $45 million

Rafael Nadal @ #16

Total earnings: $33.2 million
Salary/winnings: $8.2 million
Endorsements: $25 million

Novak Djokovic @ #61

Total earnings: $20.6 million
Salary/winnings: $11.6 million
Endorsements: $9 million


"Poor" Novak only made 9 million from Endorsements. Federer makes that in two months.
 
Last edited:

GodNovak

Banned
Roger Federer is at No5

Total earnings: $52.7 million
Salary/winnings: $7.7 million
Endorsements: $45 million

Rafael Nadal @ #16

Total earnings: $33.2 million
Salary/winnings: $8.2 million
Endorsements: $25 million

Novak Djokovic @ #61

Total earnings: $20.6 million
Salary/winnings: $11.6 million
Endorsements: $9 million


"Poor" Novak only made 9 million from Endorsements. Federer makes that in two months.
1. It takes time for him to start getting more endorsements (he is quite late to "the party" relative to the other two);
2. He is from Serbia, and that affects his potential earning. If he were from the US, the UK, Switzerland, Spain or any other rich country, he would be worth a lot more.
 

TMF

Talk Tennis Guru
Roger Federer is at No5

Total earnings: $52.7 million
Salary/winnings: $7.7 million
Endorsements: $45 million

Rafael Nadal @ #16

Total earnings: $33.2 million
Salary/winnings: $8.2 million
Endorsements: $25 million

Novak Djokovic @ #61

Total earnings: $20.6 million
Salary/winnings: $11.6 million
Endorsements: $9 million


"Poor" Novak only made 9 million from Endorsements. Federer makes that in two months.
Source ?

I like to see all the big names including Lebron James and Tiger Woods.
 

Emet74

Professional
I must admit I'm quite surprised that Nadal is still so significantly behind Fed after all these years.

Tony G. has certainly done a great job.
 

TMF

Talk Tennis Guru
I must admit I'm quite surprised that Nadal is still so significantly behind Fed after all these years.

Tony G. has certainly done a great job.
I'm not surprise because Fed is a bigger icon, more marketable, have more fans despite he's past his prime. More endorsements doesn't necessary means you have to be the best player at present time. Look at Sharapova, who is 6 years younger than Serena and throughout their career, it's Maria who tower over her in endorsements despite being a lesser player(less accomplishments). Even a retire Michael Jordan back then was the highest paid NBA player.
 

TennisLovaLova

Hall of Fame
Last edited:

GodNovak

Banned
I'm not surprise because Fed is a bigger icon, more marketable, have more fans despite he's past his prime. More endorsements doesn't necessary means you have to be the best player at present time. Look at Sharapova, who is 6 years younger than Serena and throughout their career, it's Maria who tower over her in endorsements despite being a lesser player(less accomplishments). Even a retire Michael Jordan back then was the highest paid NBA player.
MaSha is a different story, since she's not only (arguably) the hottest female tennis player, but also one of the very few hot female athletes (most are butt fugly tbh) in the world. So, I think she's more like a supermodel in the tennis world.
 

Wilander Fan

Hall of Fame
A bit surprised Nadal is so far behind Fed but Fed's celebrity has crossed over beyond tennis and even sports. He has some impressive non-sports sponsors like banks, confections, etc. Nadal probably sells more rackets and trainers but his appeal really is limited to tennis.

Nole's endorsements are pretty pitiful considering his standing and the season he had last year. It really speaks badly about the current state of tennis. No sport can survive with only 1 or 2 stars.
 

Emet74

Professional
MaSha is a different story, since she's not only (arguably) the hottest female tennis player
Yeah I mean none of the top 3 guys is in Sharapova-league lookswise, but Nadal certainly has star quality and name recognition and goes around posing in his underwear so one would think he could do as well as Fed? I'd say his representation has some 'splaining to do . . .
 

Emet74

Professional
Nole's endorsements are pretty pitiful considering his standing and the season he had last year. It really speaks badly about the current state of tennis. No sport can survive with only 1 or 2 stars.
It takes time to build up that reputation; it took Fed many years as well.

Fed earns way more now than he did in his peak performance years of 2004 - 2006. Some folks think Fed should retire now (or soon) but ironically he's making more $ than ever before - these are his prime earning years -
 

Wilander Fan

Hall of Fame
It takes time to build up that reputation; it took Fed many years as well.

Fed earns way more now than he did in his peak performance years of 2004 - 2006. Some folks think Fed should retire now (or soon) but ironically he's making more $ than ever before - these are his prime earning years -
Novak could probably triple his endorsements if he grew his hair out and sported some facial hair ala Borg. He looks like an escapee from soviet era russia right now.
 

vtec407

New User
Interesting to see floyd and pac at the top. I used to think there was no money to be made in boxing, boy was I wrong.
 

Alchemy-Z

Hall of Fame
Wow Only woman in the top 80 Highest paid

#26 Maria Sharapova

Total earnings: $27.9 million
Salary/winnings: $5.9 million
Endorsements: $22 million

then Li Na comes in at #81

only two women in the whole list are tennis players.
 

tistrapukcipeht

Professional
Amazing to see the old Michael Schumacher, having fun without any compromise has been making 30 million/year . Back when He was the King, He used to make 60-80 million/year only behind Tiger Woods.

Still, Schumacher makes more than all drivers(except Alonso, only 2 mil behind) in F1, despite of everything.
 

Evan77

Banned
hm, not sure how they find out how much money players make. sure, we all know about prize money but endorsements ... it's not something that Djoko, Rog and Rafa or Sharapova are advertising ...
 

mandy01

G.O.A.T.
Forbes, obviously

http://www.forbes.com/pictures/mli45igdi/1-floyd-mayweather/#gallerycontent

I'm sorry but I find these figures indecent and quite disturbing.
Capitalism...
I guy on that list earns in a year more than what 99,99% of the guys posting in this forums added together make during all their life
it's not fair
What's "not fair" about it? These guys chose the profession that at its top is highly rewarding and made sure they made it to the top and then went on to earn the high rewards for it by both, being great and what they do AND providing entertainment while doing it. If their success is an eyesore, you have the choice not to watch them. You have the choice not to buy the products they endorse. But if you do watch them for your entertainment and buy their products then I don't see why you should begrudge them their money. Besides, I highly doubt these guys make even half as much money as the head honchos of these brands do.
 
Last edited:

Mike Sams

G.O.A.T.
I must admit I'm quite surprised that Nadal is still so significantly behind Fed after all these years.
Why? Are they competing for who can get the most amount of endorsements? :lol: Nadal's doing very well for himself as it is. Better than 99% of tennis players out there including the world #1 Djokovic.
 

topsltennis

Semi-Pro
So if I'm reading this right, these numbers do not reflect exhibition matches for which Fed gets another million a pop?
 

MG1

Professional
#1 Floyd Mayweather

Total earnings: $85 million
Salary/winnings: $85 million
Endorsements: $0

“Money” Mayweather is the world’s highest-paid athlete, thanks to mega paydays for fights against Victor Ortiz ($40 million) and Miguel Cotto ($45 million). He has been a part of the four biggest non-heavyweight pay-per-view events in boxing's history.

No Prize money from endorsements still No. 1 and currently he is in jail !!
 
Last edited:

Evan77

Banned
What's "not fair" about it? These guys chose the profession that at its top is highly rewarding and made sure they made it to the top and then went on to earn the high rewards for it by both, being great and what they do AND providing entertainment while doing it. If their success is an eyesore, you have the choice not to watch them. You have the choice not to buy the products they endorse. But if you do watch them for your entertainment and buy their products then I don't see why you should begrudge them their money. Besides, I highly doubt these guys make even half as much money as the head honchos of these brands do.
agree with you. plus, the thing is that top tennis players started working their asses off when they were like 5 yo. it took them like 15 years to get to the top ... how many guys are playing pro tennis? how many do really make it? very few. Novak's family risked everything they had but it paid off at the end.

It is capitalism 1,2,3. if you are really good at whatever you are doing you'll make it, if not ... too bad, too sad ... Not everyone was born to be Djoko, Rog or Nadal (myself included). My point is, they EARNED it. fair and square.
 

mandy01

G.O.A.T.
agree with you. plus, the thing is that top tennis players started working their asses off when they were like 5 yo. it took them like 15 years to get to the top ... how many guys are playing pro tennis? how many do really make it? very few. Novak's family risked everything they had but it paid off at the end.

It is capitalism 1,2,3. if you are really good at whatever you are doing you'll make it, if not ... too bad, too sad ... Not everyone was born to be Djoko, Rog or Nadal (myself included). My point is, they EARNED it. fair and square.
Precisely. And there's nothing wrong about it. Living in a country that has a reputation for beggars I can tell you how much charity irks me. And it's not even as simple as one man asking for alms once a while because by some turn of fate, he's met with horrible times. It's a full-fledged business, a racket of sorts and it's disgusting. A bunch of goons using the poor to make money.
I say, if you've earned it, there is nothing wrong with enjoying it.
 
Last edited:

MG1

Professional
Top 5

1.Floyd Mayweather $85mil
2.Manny Pacquio $62mil
3.Tiger Woods $59.4mil
4.LeBron James $53Mil
5.Roger Federer $52.7mil

So Fed in only non-American in Top 5!
 

nereis

Semi-Pro
I'm fairly satisfied with the top boxers in the world making the most money in a year. They literally put their life on the line every fight and a single loss for a champion can mean the end of his career earnings wise.

Lots of risk, high returns.
 

mandy01

G.O.A.T.
I'm fairly satisfied with the top boxers in the world making the most money in a year. They literally put their life on the line every fight and a single loss for a champion can mean the end of his career earnings wise.

Lots of risk, high returns.
and that is actually a problem. A sport that teaches people to be a bunch of barbaric brutes should never be rewarding. But it's a function of what the people like.. And thus, it sells.
 

Crisstti

Legend
i think the endorsments is not year based ..... no way federer makes 45m a year...
It sure seems to be year based. The prize money/salary is.

I can't say I have a problem with how much these guys make. They're working hard and not harming anyone by doing what they do, like is the case with make other people who make millions by often taking advantage of others...
 
Federer has the most impressive endorsement portfolio in sports, with nine sponsors that collectively pay him more than $30 million annually, including long-term deals with Nike, Rolex, Wilson and Credit Suisse. He also commands more than $1 million per exhibition event.
That's a crazy thought. I think a few years ago this would have gone to Tiger Woods, but it's weird to think that the best endorsement portfolio in sports belongs to a tennis player.
 

Mike Sams

G.O.A.T.
Strange that Mayweather doesn't have any endorsements. I guess he's too much of a mouthy jerk and a bad role model.
 

Viper

Professional
Forbes, obviously

http://www.forbes.com/pictures/mli45igdi/1-floyd-mayweather/#gallerycontent

I'm sorry but I find these figures indecent and quite disturbing.
Capitalism...
I guy on that list earns in a year more than what 99,99% of the guys posting in this forums added together make during all their life
it's not fair

A guy one that list gives up having a life, education, sometimes a family for 20 years to travel the country or the world constantly on a right schedule, be under constant public scrutiny, having to constantly be at their highest level of fitness, just to have a chance at being the best of their profession.


I wouldn't want to do it. Let them keep that money.
 

PetSounds

Rookie
i think the endorsments is not year based ..... no way federer makes 45m a year...
Yes way. It is from June '11 to June '12.

It is not surprising really. Fed is as marketable as they come. Widely considered the GOAT in his sport, a sport which appeals to a very wealthy demographic. Well spoken, humble, wife, kids. I even remember seeing a Credit Suisse ad in Forbes magazine that mentioned his twin daughters. I've also seen Netjets and Mercedes full page ads featuring him, and that's in Forbes alone. Think about who those companies are trying to appeal to with that. Now think about how much they'd be willing to pay Roger to do that...
 

Bobby Jr

G.O.A.T.
i think the endorsments is not year based ..... no way federer makes 45m a year...
You'd be surprised what these guys can make - it adds up pretty quickly..

$1m per exhibition event = $6m per year give or take.
$5m from Mercedes
$5m from Gillette
$2m from Lindt

That's $18m just there without even getting to his biggest sponsors (which are rumoured to be in the region of $12m from Nike, $5m from Wilson... which brings to total to $35m > i.e the add up really quickly when you deal in multi-million dollar increments).

And remember, while those numbers for Mercedes/Gillette/Lindt are guesstimates, they are absolutely pittance for those companies in terms of their size (less than the cost of producing a major TV commercial in some cases) - and they all have multiple competitors who're also massive companies. Player agents know this and it makes securing a high profile individual worth a hell of a lot more especially considering the way high-end endorsements have become more and more concentrated in the very top sportspeople in the past 3-5 years... Which is a bit part of why Federer earns more in endorsements now than he did 3 years ago.

Add to that, many companies cut back or reconsidered all their advertising plans/strategy in the years from 2007 to 2010, often resulting in larger chunks of marketing budgets from which endorsements have got their hands further into.
 
Last edited:
Federer is considered "elegant" and "refined" so he appeals to luxury goods AND luxury services (big banks, consulting, etc) in a way that Nadal doesn't.

kind of like Tiger before he was outed as a complete sex maniac
 

Bobby Jr

G.O.A.T.
That's a crazy thought. I think a few years ago this would have gone to Tiger Woods, but it's weird to think that the best endorsement portfolio in sports belongs to a tennis player.
There is some possible reasons for this:
- People from individual sports are easier to market to wider audiences in some ways - there isn't the sort of team clutter or allegiance which can bring into play biases which affect popularity
- Team sportspeople generally submit most, if not all, their endorsement potential to the team (they get paid a salary to compensate). The better known guys may be the feature personality of an advert etc but they'll still be limited by choice of personal sponsor and therefore worth less. Their individual sponsors are generally resigned to minor peripherals like medical/beauty products, car rental companies etc... minor players in terms of endorsement value.
- The best individual performers are just that, they get there 100% by themselves. Many great team sportspeople get somewhat lost in the team umbrella or the team performances - this reduces their value. (Lebron James for example - can play the best in the league and still be in a losing team... less glory/media time = less value)

Now contrasting tennis and golf. What golf has up its sleeve is the equipment cost is so massive that endorsements can often run into big numbers - there's tons more margin in a $1500 set of clubs than there is in $1500 worth of tennis racquets. So there's potential for a hell of a lot of money to be concentrated into the best performing players.

What golf has against it however is the relative anonymity of most players and the complete lack of aspirational emotion they give to most people - kids especially. I'd hazard a guess that 50 people globally could identify Federer for every person who could identify Rory McIlroy. Other than Tiger Woods their recognition is way down the list - possibly because they're generally not regarded as athletes in the same way tennis, basketball, rugby etc players are. People may appreciate the achievements but there is no value in that if people don't associate a face with it. Tiger Woods is personally responsible for the hike in endorsement value of all the golfers around him and, from what I've seen, that value is starting to wane (for all of them) as he's become less relevant results-wise.
 

Bobby Jr

G.O.A.T.
Federer is considered "elegant" and "refined" so he appeals to luxury goods AND luxury services (big banks, consulting, etc) in a way that Nadal doesn't.
We get these writing pads (and posters etc) from CS a couple of times a year at work. There's no way this sort of sponsorship comes cheap.

 

pvaudio

Legend
Interesting to see floyd and pac at the top. I used to think there was no money to be made in boxing, boy was I wrong.
That's because Mayweather dictates how money is made now. He, like Tyson and Oscar before him, has changed how purses are created. He also beats women, but that's another story.
 
Yes way. It is from June '11 to June '12.

It is not surprising really. Fed is as marketable as they come. Widely considered the GOAT in his sport, a sport which appeals to a very wealthy demographic. Well spoken, humble, wife, kids. I even remember seeing a Credit Suisse ad in Forbes magazine that mentioned his twin daughters. I've also seen Netjets and Mercedes full page ads featuring him, and that's in Forbes alone. Think about who those companies are trying to appeal to with that. Now think about how much they'd be willing to pay Roger to do that...
this post is really disturbing..it shows how truly screwed up the sports world is

What wrong with just getting what you're paid..what is with all this endorsements crap?

I have no problem with sportsman getting loads of money..my problem is how

when the get income from endorsements..that is sick.

listen>>

Endorsements are FAKE and SUPERFICIAL. They have no philisophical justified reason for thier existence....in a way they are an extension of that
disturbing "role model" theory that the media continue to feed us (so they can make loads of $$$, by seeling magazines etc).

again...what ever happened to just geeting an honest day's pay..from an honest days work?...not all this superficial endorsement rubbish.

classic example is tiger woods..loses endorsements after some personal issue
and this is related to his golf performances how?...yeah ..see how screwed up it is..

http://www.thedailybeast.com/newsweek/2010/03/10/they-re-not-role-models.html
 

nereis

Semi-Pro
this post is really disturbing..it shows how truly screwed up the sports world is

What wrong with just getting what you're paid..what is with all this endorsements crap?

I have no problem with sportsman getting loads of money..my problem is how

when the get income from endorsements..that is sick.

listen>>

Endorsements are FAKE and SUPERFICIAL. They have no philisophical justified reason for thier existence....in a way they are an extension of that
disturbing "role model" theory that the media continue to feed us (so they can make loads of $$$, by seeling magazines etc).

again...what ever happened to just geeting an honest day's pay..from an honest days work?...not all this superficial endorsement rubbish.

classic example is tiger woods..loses endorsements after some personal issue
and this is related to his golf performances how?...yeah ..see how screwed up it is..

http://www.thedailybeast.com/newsweek/2010/03/10/they-re-not-role-models.html
If you think endorsements are a net loss for the firm that pursues marketing through them you can launch a takeover bid for credit suisse/gillete/heineken. Once you're boss you can spend however much money you want or do not want on these sort of things.
 
Top