The same 2K that got outbid for the NFL exclusive license by EA. 2K also canceled their NHL series due to loss of money. That stuff doesn't grow on trees, you know.2K games is among the more prominent developers in the gaming industry. With that said, I'm sure they have more than enough funds to acquire a license. I mean, they managed to get the FO, AO and USO. Was it just a hassle to call up the guys at Wimbledon?
If Wimbledon has an exclusive license w/ EA like the NFL does, there isn't much 2K can do about it.