I think it's really funny that they put their strings in packaging that is not only wasteful, but decadent as though it were going to be part of an "unboxing" video on YouTube.
They're a savvy marketing company that has convinced people that they've re-invented the wheel. Not much different from Solinco creating Hyper G (basically a budget RPM Blast with a zany color), giving truckloads of it away to pros and D1 programs, and watching the trickle-down effect of it seep into the 2.5 drills classes at our local clubs.
Luxilon Big Banger was the true leap forward. Toroline is just good at broadcasting themselves hopping in place.
I will, however, take a free reel if you want to convince me otherwise, Toroline.