I have to disagree with your interpretation of the video (http://www.youtube.com/watch?v=91IxRV4RDt8). The way I see the video, flexion begins almost immediately after contact. Look at the first two serves, especially (I think the first is a flat and the second is kick).
I also think it's wrong to say that the flexion happens "way after contact" when you consider the speed of Roddick's motion in real time.
Either way, if it occurs after contact then it didn't really contribute much to racquet head speed.