What is the media build up like in the US before Flushing Meadows? In the UK the Wimbledon build up starts a good couple of weeks before then works into a frenzy as the first day approaches (BBC trailers, TV ads based around Wimbledon, players on the major talkshows, Murray goes under the electron microscope) - is it like that in the US? Is there an annual TV trailer? Do the American players become top celebs for a few weeks? Players on talkshows etc?