That's cool Mike Bulgakov. Borg is doing well financially from the Björn Borg fashion label. I've read that basically he makes more as the company's revenues increase, so he's got a nice income stream going. Life seems good for him these days. The company Björn Borg was second only to Calvin Klein in Sweden just a few years ago. He had his own sports shop in Monte Carlo. I'm not sure about that place these days, but I bet they had some interesting gear.