With many people choosing racquets like Volkl and Pro kennex due to their soft and comfortable feel, shouldn't these companies be trying to sell these attributes more? while I can understand that money is a big issue with regard to product promotion and marketing I find that Volkl in particular is missing out big time. Their quality and feel are of a high standard, yet not enough of the general population know about. I would have thought that player comfort and quality should rank very highly with consumers. In my area here, many of the players are buying Babolat, Head or Wilson, good on them, hence many retailers are not keen on stocking Volkl because of the better sales they have with these brands. Once you put a Volkl in a players hand and they have a hit, many are amazed how good these frames are. I can understand that the major companies can sponsor WTA and ATP high profile players as part of their marketing methods, but companies like Volkl need to work harder with their distributers and the various stakeholders holders in the tennis industry including retailers, teaching professionals, players and consumers. Any thoughts about this?