What happened to Athletic DNA?


Hall of Fame
Looks like they haven't updated their instagram or website in over a year... stock is sold out at almost all major retailers...

COVID could have done some damage on their business, given less people are buying gear while stuck inside.

Anyone have some insight? Always loved the helix logo, really strong brand identity


Ditto on the fandom,

I picked up their plain tee in three colors at the end of summer 2019. They have the most comfy weave of all my shirts and fit me spot on, as if bespoke. I was planning on getting some new colors next time they were in stock.