What's Going on with Tennis Content on YouTube?

Harry_Wild

G.O.A.T.
https://channelcrawler.com/eng/results/34627/sort:Channel.subscribers/direction:desc

Star Sports 5.09 million(like ESPN only international coverage). Based in India. Tennis coverage is more traditional, matter of fact tennis commentators, no spin on players. I play extra to get this channel coverage. Plain, very expert commentary of players, points. View players from locker room/waiting area till announced out to court, seating. Announcement of match, umpire, pan out of stadium area. View player up close setting up gear, coin toss, warm ups!

Wimbledon 850K
Tennis TV 714K
Australian Open TV 578K
see link on top for more subscribers details!
 
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Clay lover

Hall of Fame
The real issue for tennis on YouTube right now is audience IMO. “Pongfinity” the channel you mentioned has almost 2.7 million subs Bc they’re more of an “entertainment channel” rather than a ping pong channel. Do you think serious ping pong players watch their videos?

probably not, their audience is more of the general public who is fascinated by their ping ping gimmicks. And thus, they’re able to pull a big audience from the general public.

now let’s look at the tennis channels. They’re mostly geared towards instructional vids or “serious match play.” This will only appeal to the small population of actual tennis players who are on YouTube.

rock climbing has the same issue as tennis. Even the top climbers in the world really aren’t pulling many views Bc the audience for rock climbing on YouTube is so small.
Fair analysis
 

onehandbh

Legend
Please tell me a 4.5+ tennis youtuber actually dressed up as a nerd and challenged random people at a popular tennis park while recording the whole thing! Otherwise... boo...

Edit:

Anyways, all I did was take the concepts from basketball youtubers and translated it into tennis... seems like basketball has so much more ways to be creative, I hope tennis can break through in the entertainment content production at some point...

I've seen a few of this guy's videos. Was not that entertained b/c he's about 6'6". If I saw a 6'6" guy coming to play at the local park, at the very least he'd be easily rebounding and shooting over most guys at the park because not that many guys are close to 6'6".

I like the Uncle Drew videos much better.
 

onehandbh

Legend
I think one of the issues is that there may not be a large, young audience watching tennis online or interested in tennis compared to other sports & activities.

Other sports and activities generate much more interest. Talking to my friends with kids that play tennis, while the kids may play tennis regularly, they are also interested in other things and do not spend time online watching tennis content on youtube or social media. Some of them watch the a few pro matches and grand slams, but most have other interests as well outside of tennis and would rather do that.
 

heninfan99

Talk Tennis Guru
I would say Leonhart is a great example of making a living doing just youtubing, not enjoying great riches, but mortgage paying, feeding, etc. Hard to say any tennis content is reaching this level, yet.
I think YT used to pay more so the one or two channels that had first mover advantage did make some $$ but now (maybe after the adpocalypse) they pay less. These days there are too many content creators whereas before YT was needing them.
 

TennisProdigy

Professional
I think YT used to pay more so the one or two channels that had first mover advantage did make some $$ but now (maybe after the adpocalypse) they pay less. These days there are too many content creators whereas before YT was needing them.
YouTube is paying more ad money than ever right now than any time in the 6 years I’ve been a full time YouTuber. My subscriber and now friend Brian Jung earned $121,000 in April of this year and $191,000 in May of this year on his crypto/finance channel alone. This does not include his patreon where he earns about 35k a month or separate sponsorships.

Note that finance channels receive a MUCH higher ad revenue rate than any other YouTube channel hands down.
 

heninfan99

Talk Tennis Guru
YouTube is paying more ad money than ever right now than any time in the 6 years I’ve been a full time YouTuber. My subscriber and now friend Brian Jung earned $121,000 in April of this year and $191,000 in May of this year on his crypto/finance channel alone. This does not include his patreon where he earns about 35k a month or separate sponsorships.

Note that finance channels receive a MUCH higher ad revenue rate than any other YouTube channel hands down.
What changed?
 

FiddlerDog

Professional
But really, the gaming and Vlog personality channels killed niche markets by throwing up ridiculous viewing numbers and subscribers (who are mostly kids with no disposible income and a waste of marketing really).
Guess who buys these kids their $5000 gaming PC ?
These viewers are also in their 20s and 30s and spend huge money on gaming rigs.
Did you know a single video card costs $1000 ?
I haven't spend $1000 on tennis equipment in my entire lifetime.
 

ChaelAZ

G.O.A.T.
Guess who buys these kids their $5000 gaming PC ?
These viewers are also in their 20s and 30s and spend huge money on gaming rigs.
Did you know a single video card costs $1000 ?
I haven't spend $1000 on tennis equipment in my entire lifetime.

Been through all of that, I have two young boy/men and both have been heavy gamers and do YouTube channels. I still know indirect marketing to kids, while it might ultimately trigger a purchase as you mention, is not nearly as effective as marketing to the 20-30 segment you mention, with their disposable income. Just a few short years back 18 and under ruled the YouTube bandwidth, but with COVID there was a bigger shift upward, especially that 35+ range.

But the interesting point here is also the cost and marketablity of tennis in general. Back when I did a lot of Google Adsense, you always wanted to attract the highest keyword click payouts. I haven't looked but even back then health, fitness, lawyers, gaming, automotive, and certain luxury services/retail paid massive rates for click through, if you could get them. Watching tennis videos, the ads that show are usually NOT in those categories/keywords, so payout for views and clicks are not going to be as high for tennis channels as they would be for a gaming or PC building/review channel with the same views and clicks. That harkens to that last line you nailed, that you don't spend that much on tennis gear and advertisers know that. The ancilary markets with tennis's affluent nature are usually travel, highend retail, and other luxury items, but they want to promote those in the biggest areas possible, so toruneys, player endorsement, etc., not Youtube channels at this point. At least that I am seeing.
 

FuzzyYellowBalls

Hall of Fame
What changed?
Covid....meme stocks....crypto....fintech. Huge grab for new investor market, although not deep pocketed, millions of new investors. Finance is hot and right wing politics You can find tons of channels that were once fitness only or tech review only that shifted to pumping out AMC/GME content and election politics conspiracy content.

Been through all of that, I have two young boy/men and both have been heavy gamers and do YouTube channels. I still know indirect marketing to kids, while it might ultimately trigger a purchase as you mention, is not nearly as effective as marketing to the 20-30 segment you mention, with their disposable income. Just a few short years back 18 and under ruled the YouTube bandwidth, but with COVID there was a bigger shift upward, especially that 35+ range.

But the interesting point here is also the cost and marketablity of tennis in general. Back when I did a lot of Google Adsense, you always wanted to attract the highest keyword click payouts. I haven't looked but even back then health, fitness, lawyers, gaming, automotive, and certain luxury services/retail paid massive rates for click through, if you could get them. Watching tennis videos, the ads that show are usually NOT in those categories/keywords, so payout for views and clicks are not going to be as high for tennis channels as they would be for a gaming or PC building/review channel with the same views and clicks. That harkens to that last line you nailed, that you don't spend that much on tennis gear and advertisers know that. The ancilary markets with tennis's affluent nature are usually travel, highend retail, and other luxury items, but they want to promote those in the biggest areas possible, so toruneys, player endorsement, etc., not Youtube channels at this point. At least that I am seeing.
It would be fun to have a gamer in the house, to see all the stuff they buy or are interested in. Anyway, I think for now the big marketing target for tennis is the country club consumer, and they aren't enticed through youtube. Rolex, car manufacturers whether already luxury or trying to get there, etc. are the products looking for buyers. Sure, tennis equipment, but that has a limited market. Nothing new and exciting about the tennis product world, no new tech, no venture capital, advertisers who are into tennis would much rather host events and sponsor in person interaction. Same with golf, although golf has much more money flowing into it.
 
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