Which Classical Italian Tennis Brands Are Still Italian?

BorgCash

Legend
Italy is well known for many top level clothes and shoes fashion brands. Also, if look at tennis clothes brands, we find many top quality Italian ones with long famous history. But nowadays, how many of them remains Italian, belong to Italian owners living in Italy? Speaking only about classic brands such as: Fila, Sergio Tacchini, Diadora, Lotto, Ellesse, Australian. As i know Fila, ST, Ellesse are sold to foreign owners. What about others?
 

Semper

New User
Hi there, I'm Italian and I feel compelled to answer your question!
You are right: Fila, ST, and Ellesse were founded in Italy but were later sold and now have foreign owners.
Diadora, Lotto and Australian are still owned by Italians and have their HQs in Italy. To be more specific, Lotto and Diadora are based in Treviso while Australian is in Milan.
Australian was born with the name of L'Alpina Maglierie Sportive and only when they developed a tennis line they called it Australian. They are now partners with the Italian tennis federation and have recently "re-newed" their tennis line. I think they are the only "made in Italy" tennis brand even though I'm not entirely sure about it.
As for Lotto and Diadora, they still make tennis clothes and shoes and are trying to get back in the tennis market recently but they are more focused on other sport markets. Diadora, for example, is the official sponsor for football referees' kits.
Hope this helped!
 

WestboroChe

Hall of Fame
Ultimately in an increasingly globalized world none of this matters. All that I care about is do they make good products at a good price?

FWIW I think Lotto makes the best shirts for tennis. Love their fabrics and styles.
 

BorgCash

Legend
Hi there, I'm Italian and I feel compelled to answer your question!
You are right: Fila, ST, and Ellesse were founded in Italy but were later sold and now have foreign owners.
Diadora, Lotto and Australian are still owned by Italians and have their HQs in Italy. To be more specific, Lotto and Diadora are based in Treviso while Australian is in Milan.
Australian was born with the name of L'Alpina Maglierie Sportive and only when they developed a tennis line they called it Australian. They are now partners with the Italian tennis federation and have recently "re-newed" their tennis line. I think they are the only "made in Italy" tennis brand even though I'm not entirely sure about it.
As for Lotto and Diadora, they still make tennis clothes and shoes and are trying to get back in the tennis market recently but they are more focused on other sport markets. Diadora, for example, is the official sponsor for football referees' kits.
Hope this helped!
Thank you for your answer. I like Italian brands mostly for style and great quality as well. Think that Italian men are the best dressed men in the world.
I was wondering all the time why players used Fila (Borg) or ST (Cash) weared Diadora shoes. They did not their shoes that time and it was some agreement with Italian sponsors?
 

vsbabolat

G.O.A.T.
Italy is well known for many top level clothes and shoes fashion brands. Also, if look at tennis clothes brands, we find many top quality Italian ones with long famous history. But nowadays, how many of them remains Italian, belong to Italian owners living in Italy? Speaking only about classic brands such as: Fila, Sergio Tacchini, Diadora, Lotto, Ellesse, Australian. As i know Fila, ST, Ellesse are sold to foreign owners. What about others?
As far as I know Australian is still Italian and is still made in Italy
 

Fedinkum

Legend
Ellesse is now British but their cuttings and design are really fantastic. Just look at Lopez’s and Monica Puig’s old gears. Is a shame you can’t get them from oversea (we get rubbish gears here in Australia).
 

phl92

Rookie
Diadora... just be sure to take at least 3 sizes bigger than you normally wear.
Fognini wears Armani only
 

BorgCash

Legend
Ellesse is now British but their cuttings and design are really fantastic. Just look at Lopez’s and Monica Puig’s old gears. Is a shame you can’t get them from oversea (we get rubbish gears here in Australia).
Yes, designs are great, but it's almost impossible to get something for a common people.
 

airchallenge2

Professional
Hi there, I'm Italian and I feel compelled to answer your question!
You are right: Fila, ST, and Ellesse were founded in Italy but were later sold and now have foreign owners.
Diadora, Lotto and Australian are still owned by Italians and have their HQs in Italy. To be more specific, Lotto and Diadora are based in Treviso while Australian is in Milan.
Australian was born with the name of L'Alpina Maglierie Sportive and only when they developed a tennis line they called it Australian. They are now partners with the Italian tennis federation and have recently "re-newed" their tennis line. I think they are the only "made in Italy" tennis brand even though I'm not entirely sure about it.
As for Lotto and Diadora, they still make tennis clothes and shoes and are trying to get back in the tennis market recently but they are more focused on other sport markets. Diadora, for example, is the official sponsor for football referees' kits.
Hope this helped!
Great info here. Did Lotto move out of Montebelluna?
 
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