Which Classical Italian Tennis Brands Are Still Italian?

BorgCash

Legend
Italy is well known for many top level clothes and shoes fashion brands. Also, if look at tennis clothes brands, we find many top quality Italian ones with long famous history. But nowadays, how many of them remains Italian, belong to Italian owners living in Italy? Speaking only about classic brands such as: Fila, Sergio Tacchini, Diadora, Lotto, Ellesse, Australian. As i know Fila, ST, Ellesse are sold to foreign owners. What about others?
 

Semper

New User
Hi there, I'm Italian and I feel compelled to answer your question!
You are right: Fila, ST, and Ellesse were founded in Italy but were later sold and now have foreign owners.
Diadora, Lotto and Australian are still owned by Italians and have their HQs in Italy. To be more specific, Lotto and Diadora are based in Treviso while Australian is in Milan.
Australian was born with the name of L'Alpina Maglierie Sportive and only when they developed a tennis line they called it Australian. They are now partners with the Italian tennis federation and have recently "re-newed" their tennis line. I think they are the only "made in Italy" tennis brand even though I'm not entirely sure about it.
As for Lotto and Diadora, they still make tennis clothes and shoes and are trying to get back in the tennis market recently but they are more focused on other sport markets. Diadora, for example, is the official sponsor for football referees' kits.
Hope this helped!
 

WestboroChe

Hall of Fame
Ultimately in an increasingly globalized world none of this matters. All that I care about is do they make good products at a good price?

FWIW I think Lotto makes the best shirts for tennis. Love their fabrics and styles.
 

BorgCash

Legend
Hi there, I'm Italian and I feel compelled to answer your question!
You are right: Fila, ST, and Ellesse were founded in Italy but were later sold and now have foreign owners.
Diadora, Lotto and Australian are still owned by Italians and have their HQs in Italy. To be more specific, Lotto and Diadora are based in Treviso while Australian is in Milan.
Australian was born with the name of L'Alpina Maglierie Sportive and only when they developed a tennis line they called it Australian. They are now partners with the Italian tennis federation and have recently "re-newed" their tennis line. I think they are the only "made in Italy" tennis brand even though I'm not entirely sure about it.
As for Lotto and Diadora, they still make tennis clothes and shoes and are trying to get back in the tennis market recently but they are more focused on other sport markets. Diadora, for example, is the official sponsor for football referees' kits.
Hope this helped!
Thank you for your answer. I like Italian brands mostly for style and great quality as well. Think that Italian men are the best dressed men in the world.
I was wondering all the time why players used Fila (Borg) or ST (Cash) weared Diadora shoes. They did not their shoes that time and it was some agreement with Italian sponsors?
 

vsbabolat

G.O.A.T.
Italy is well known for many top level clothes and shoes fashion brands. Also, if look at tennis clothes brands, we find many top quality Italian ones with long famous history. But nowadays, how many of them remains Italian, belong to Italian owners living in Italy? Speaking only about classic brands such as: Fila, Sergio Tacchini, Diadora, Lotto, Ellesse, Australian. As i know Fila, ST, Ellesse are sold to foreign owners. What about others?
As far as I know Australian is still Italian and is still made in Italy
 
Diadora makes a great shoe!

I second that, and not only for tennis. Their cycling shoes are excellent (both as value for money and in general as a competition even to the top tier boys in the sport).

smiley_emoticons_santagrin.gif
 

Fedinkum

Legend
Ellesse is now British but their cuttings and design are really fantastic. Just look at Lopez’s and Monica Puig’s old gears. Is a shame you can’t get them from oversea (we get rubbish gears here in Australia).
 

phl92

Hall of Fame
Diadora... just be sure to take at least 3 sizes bigger than you normally wear.
Fognini wears Armani only
 

BorgCash

Legend
Ellesse is now British but their cuttings and design are really fantastic. Just look at Lopez’s and Monica Puig’s old gears. Is a shame you can’t get them from oversea (we get rubbish gears here in Australia).
Yes, designs are great, but it's almost impossible to get something for a common people.
 

airchallenge2

Hall of Fame
Hi there, I'm Italian and I feel compelled to answer your question!
You are right: Fila, ST, and Ellesse were founded in Italy but were later sold and now have foreign owners.
Diadora, Lotto and Australian are still owned by Italians and have their HQs in Italy. To be more specific, Lotto and Diadora are based in Treviso while Australian is in Milan.
Australian was born with the name of L'Alpina Maglierie Sportive and only when they developed a tennis line they called it Australian. They are now partners with the Italian tennis federation and have recently "re-newed" their tennis line. I think they are the only "made in Italy" tennis brand even though I'm not entirely sure about it.
As for Lotto and Diadora, they still make tennis clothes and shoes and are trying to get back in the tennis market recently but they are more focused on other sport markets. Diadora, for example, is the official sponsor for football referees' kits.
Hope this helped!

Great info here. Did Lotto move out of Montebelluna?
 

McLovin

Legend
Just was looking through old threads, sometimes people do it :)
Oh, I know,I do it all the time. I was just curious the reason for bumping the thread, and if you realized your 'new' post was essentially the same as the one you had posted before.

I mean, yeah, I get it: I'm old and constantly forget things (couldn't tell you what I had for dinner last week). But in this case, you literally quoted the same post and replied with essentially the same comment, when your initial reply was only 2 posts down from the one you quoted.

Mind you, I'm not trying to be a d1ck, just razzing you a little, that's all.
 

BorgCash

Legend
Oh, I know,I do it all the time. I was just curious the reason for bumping the thread, and if you realized your 'new' post was essentially the same as the one you had posted before.

I mean, yeah, I get it: I'm old and constantly forget things (couldn't tell you what I had for dinner last week). But in this case, you literally quoted the same post and replied with essentially the same comment, when your initial reply was only 2 posts down from the one you quoted.

Mind you, I'm not trying to be a d1ck, just razzing you a little, that's all.
Me too is old and my memory is getting much worse after heavy brain stroke. In this case i just forget to check my previous answer. That's it:)
 

BorgCash

Legend
Oh, I know,I do it all the time. I was just curious the reason for bumping the thread, and if you realized your 'new' post was essentially the same as the one you had posted before.

I mean, yeah, I get it: I'm old and constantly forget things (couldn't tell you what I had for dinner last week). But in this case, you literally quoted the same post and replied with essentially the same comment, when your initial reply was only 2 posts down from the one you quoted.

Mind you, I'm not trying to be a d1ck, just razzing you a little, that's all.
You got some positive aspects of your memory, you could have the same food for dinner quite often and do not realize it and enjoy!
 

NicoMK

Hall of Fame
They are, classical brands are mentioned by me above. What year these two were established? What year they have first contracted players?
I meant, I agree with you, those two (Hydrogen and EA7) are not classical brands as yet. Maybe one day, who knows?
 

McLovin

Legend
I meant, I agree with you, those two (Hydrogen and EA7) are not classical brands as yet. Maybe one day, who knows?
Well, by Virginia's definition, it just needs to be around for 25 years to be a "classic", so...we just need to bump this thread again in...20 years?

The "classic" definition really threw me one day when I saw an early model-year Acura NSX ('92 or '93) drive through town w/ classic plates on it. I did a double take, then realized...crap...it is over 25 years old.

It was then I realized just how old I was. I mean, I remember seeing the first run of those at the dealership when in college (I had an '89 Integra), and not even being allowed to sit in it.
 

BorgCash

Legend
I meant, I agree with you, those two (Hydrogen and EA7) are not classical brands as yet. Maybe one day, who knows?
To be classical the product or the song should not only be old but also good quality and get some connection with famous people and popular among regular ones.
Concerning classic Italian tennis brands we all know that the products were excellent quality, outstanding design and used by great players - Borg, Mac, Chrissie, Jimbo, Newk (Lotto shoes) and many others. Fila, ST and Ellesse also became iconic among celebrities, fashion people and just among regular ones. That what i mean to be classic.
 

BorgCash

Legend
I meant, I agree with you, those two (Hydrogen and EA7) are not classical brands as yet. Maybe one day, who knows?
Don't think so. Good quality but ugly design, especially Hydrogen, not worn by great players, not popular among crowd.
 

vsbabolat

G.O.A.T.
I think Sergio Tacchini and Ellesse
Ellesse is owned by a UK company now and Sergio Tacchini was owned by an American group for the last few years that ripped the head quarter out of Milan. Fortunately they were just sold to a Korean investment group. Hopefully things will improve for Sergio Tacchini because the Americans really messed things up.
 

Tmano

Hall of Fame
Ellesse is owned by a UK company now and Sergio Tacchini was owned by an American group for the last few years that ripped the head quarter out of Milan. Fortunately they were just sold to a Korean investment group. Hopefully things will improve for Sergio Tacchini because the Americans really messed things up.
You are right!
I got curious and i googled them both to see who acquired them!
The power of the money!
 

BorgCash

Legend
Ellesse is owned by a UK company now and Sergio Tacchini was owned by an American group for the last few years that ripped the head quarter out of Milan. Fortunately they were just sold to a Korean investment group. Hopefully things will improve for Sergio Tacchini because the Americans really messed things up.
Fila is Korean.
 

BorgCash

Legend
I was too little to see him playing any live tournament but man he was good!
Great eyes recognizing him in this little pic! :)
He was great player, the only one who defeated Borg twice at Roland Garros. Played aggressive tennis. Great personality also.
 

Rabbit

G.O.A.T.
IMO, Sergio and Lacoste (I know it's French) made the best looking kits. Feliciano Lopez went from one of the best dressed players in ST to one of the worst in Hydrogen. Could it be Hydrogen is so expensive because it is made in Italy?
 
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