Wholesale Price of Tennis Racquets?

[tennisfan23]

I'm curious how much do retailers really pay for tennis racquets? Also, what kind of markup do retailers generally try to add to the final price for customers? I'm sure the lower price is contingent on quantity requirements by the manufacturer, but I just wanted to get a general sense of the profit retailers make per racquet. For example, a newer racquet like the Wilson KFactor K6.1 is being sold on Tennis-Warehouse for $189 but how much did Wilson charge them? If anyone has experience in managing or working in a tennis retail environment your help would be greatly appreciated. Thanks.

 

[forzainter]

ok, i dont know about wilson, but i know about babolat. A babolat aero pro drive, sold for £130 ($260) in Febuary 2007, would be given to realters for £80 ($160), not including VAT

 

[Tennusdude]

I'm curious how much do retailers really pay for tennis racquets? Also, what kind of markup do retailers generally try to add to the final price for customers? I'm sure the lower price is contingent on quantity requirements by the manufacturer, but I just wanted to get a general sense of the profit retailers make per racquet. For example, a newer racquet like the Wilson KFactor K6.1 is being sold on Tennis-Warehouse for $189 but how much did Wilson charge them? If anyone has experience in managing or working in a tennis retail environment your help would be greatly appreciated. Thanks.

You have to realize when a new model is going to come out the company will sell the retailer the remaining rackets at a much reduced price

 

[Crocodile]

It depends on many factors including how large the retailer is and how substantial the retailers order is with the distribution agency. There are always different deals according to the nature of the relationship and where a specific line is in its product cycle,

 

[ollinger]

Most of what I've read about this indicates that a racquet that retails for $200 typically costs about $20 to manufacture and is sold to the retailer for about $120.