USTA says on their website that about 300,000 players play USTA leagues and they have 680,000 members. Meanwhile the number of tennis players in the US is supposed to have increased to more than 20 million during the last couple of years. Isn’t it really bad that the number of league players is less than 2% of the total number of players and less than half of USTA members play leagues?
Shouldn’t the USTA do more grassroots efforts to promote league participation and get more tennis players exposed to structured competition and team play which can be a lot of fun? What are they doing wrong?
I don't know what constitutes a "tennis player" and thus I'm not sure of the exact numbers. But however you want to define it I think there should be some sort of metric USTA uses to determine if their services they offer are valued by US players.
Because of course the people currently paying for the service find it is of value, so you can't just ask the current members. If there were only 12 people that were members those members would say "yes USTA membership is worth it" or they wouldn't be members. USTA really should do something like what you are doing and say ok if we have this many players (however that is defined) and only X% are interested in the services we offer then maybe we could be doing something better.
But USTA has no one in charge of adult rec tennis to even think about how the services might be more valuable to players. Adult rec tennis is this sort of tag along PR side show USTA does. USTA is all about the big money they make in the pro game and real estate investing.
If you look at the website you will see :
"Recreational Competition
Senior Managing Director: Tracy Davies
Director, Recreational Competition: Matt Barnhart
Director, Junior Competition: TBD
Head, Collegiate Tennis: Tim Cass
Senior Director, Collegiate Tennis: Elissa Hill"
Learn more about the USTA staff management team.
www.usta.com
So maybe Tracy Davies is running this right? Well as it turns out not so much:
"Davies will oversee the numerous junior competitions that fall under the USTA’s care. Rose’s role shepherds the organization’s involvement in the U.S. Open Series, the Davis Cup and Billie Jean King Cup, and Olympic and Paralympic Games, among other pro and exhibition events. And Wallen has a far-reaching job overseeing teaching, playing and spectator experience at the vast Orlando campus. "
By Sports Business Journal The United States Tennis Association’s recent […]
greensportsalliance.org
So rec tennis is pretty much junior tennis.
Well maybe Matt Barnhart then right? Well again here is his linked in:
"I am the Director of Recreational Competition for the United States Tennis Association (National office). I am passionate about recruiting and engaging new coaches and players for growing the sport of tennis. Focusing on developing innovative products and making meaningful connections in the field allows me to simplify the onboarding process for coaches and attract new players to tennis."
Is it relevant? Yeah Im gonna say no. If he said onboarding captains to lead teams then sure. But whatever he is talking about he is clearly not talking about the leagues I played on. The thing is USTA already has a dozen people under "Player & Coach development":
"Player & Coach Development
General Manager: Martin Blackman
Director of Coaching: Ola Malmqvist
Head of Men's Tennis: Kent Kinnear
Head of Women's Tennis: Kathy Rinaldi
Head Strength & Conditioning Coach: Satoshi Ochi
Director, Training Center Operations, Player & Coach Services: Casey Clagett
Managing Director, USTA-U: Paul Roetert
Senior Director, Education, Training & Resources: Craig Jones
Director, Experiential Learning: Chris Michalowski
Senior Director, Accreditation & Certification, USTA-U: Sarah McQuade
Director, Coach Development & Performance Analytics: Dave Ramos"
Why does the guy that is in charge of rec competition also have to be involved in player and coach development? I mean can't we even get a single person that is going to look at this and try to see if the services are valuable to the country as a whole outside of the tennis hotspots? I know adult rec tennis is a small percentage of the USTA budget but it is still dealing with tens of millions of dollars and I think it could easilly be tripled in about 7 years if they did some things better. I mean take that 2% to 6%.
One of the guys here already said basically the Nationals is run by a few interns that put it together. That seems to be about all the national organization does for adult rec tennis. Tennis link is a joke it shows I am in the ******* but keeps listing me as being in the northern section. I am not sure how I can easily see my results on tennis link other than running a search for my name - and even then it is convoluted only showing certain teams etc.
So I don't think there is anyone even considering what standards they would measure success or failure let alone thinking about what is failing or working. USTA doesn't hire someone that is even
supposed to care about adult rec tennis.