Why Federer was not using the blx90 in Basel 2009?

Discussion in 'General Pro Player Discussion' started by snowbearr, Nov 3, 2009.

  1. snowbearr

    snowbearr New User

    Sep 14, 2008
  2. Danstevens

    Danstevens Semi-Pro

    Feb 21, 2009
    Nottingham, England
    I'm sure he'll get it (or a paintjob of it) before its release to the public but not too soon before its actual release. Wilson will want the hype surrounding this new racket to reach its peak just before release. If people see Federer with it now, the hype will build up too early and might die down before the racket is released.

    Wilson have released "taster" videos to tease potential buyers but they won't want to do anything really exciting like showing Federer playing in a tournament with this stick until it's nearly time for consumers to be able to buy it.

Share This Page