Crisstti
Legend
And I think you are downplaying Xenophobia acting like it doesn't exist when it most certainly does. I think Xenophobia is part of the reason Andy Murray gets so much ink in the USA press. Since no American is a tennis champion, the USA media have propped up Andy Murray because he's the next best thing, he's English speaking, he's from a English speaking western nation too.
Novak Djokovic certainly has a better personality than Andy Murray and he's a superior tennis player too. However, since Murray is British he gets so much press and praise by the western media.
I am not talking about people on this forum but casual tennis fans, the general public. For the general public and I think to some extent the western media, Djokovic is definitely treated differently because he's Serbian. Since Novak is Eastern European he is indeed treated differently than Nadal and Federer. Eastern European tennis players only gain popularity in the west when they move to the USA such as Martina Navratiova, Ivan Lendl, Monica Seles ect.
If you want to go there, Nadal is also treated differently because he's Spanish/Latin.