Why is Sinner still playing with Speed 2022 paintjob…

Alozaver

New User
…after becoming the posterboy for Speed 2024, which was launched on 18th January?

Indian Wells is now the third tournament after AO and Rotterdam where we see Sinner still using racquets with the old paintjob, doesn’t make any sense from marketing perspective.
 

swish41

Rookie
Upper rooms at Head headquarter probably don't happy with this either. It could be several reasons, maybe he has supersition that new paint will affect his game, or maybe he is just happy with the current batch's feeling, maybe he is waiting for his win streak's end, etc.
 

am1899

Legend
Yeah, I was kinda surprised they didn’t switch him at least by the start of AO. But now that he has won his first GS with the old paint, might be tougher now to get him to switch.
 

Airmate

New User
He said he had great success since the end of last year with that old PJ, and wanna keep that momentum. But I believe we will see him switching to the new PJ if he loses one game...
 

volleynets

Hall of Fame
If you played a thousand hours with a guitar and then were handed a new guitar, it could be same make and model, wood and all -
the neck and frets won’t feel the same. we call it “mojo”. Takes time to earn
The thing is though pros use multiple identical of the same racket unlike the guitar analogy. They bring 3-8 identical rackets to a match and they switch to multiple new batches a year. I think Federer was going through 60 new rackets a year or so. Then the new paintjob ones should be perfectly matched in all specs to the old unless the paint feels different.
 

bobeeto

Hall of Fame
The thing is though pros use multiple identical of the same racket unlike the guitar analogy. They bring 3-8 identical rackets to a match and they switch to multiple new batches a year. I think Federer was going through 60 new rackets a year or so. Then the new paintjob ones should be perfectly matched in all specs to the old unless the paint feels different.
Of course they have batches and play 6 different rackets in most practices and matches - but my point is that they’re something familiar that he’s had good results with, and after winning a slam you probably get a little more picky with your confidence - if the new PJ threw him off even slightly visually in his game he’s at a point to postpone switching
 

TheBoom

Hall of Fame
Speed’s look pretty similar from both aux lines, I honestly mix them up quite a bit and I’m pretty well-versed.

Don’t think it really matters either, I don’t see anyone using speeds on public or private courts. It’s such a jack of all trades racket, most people I know who did use it migrate to other rackets that offer more spin/control/power based on what they want. Few stay w/ the speed
 

PistolPete23

Hall of Fame
Sampras insisted on the same paint for all his racquets. It forced Wilson to keep selling the PS85 for a lot longer than they probably intended to. Goran said when they changed the paint on his Prestige Classic to the iPrestige cosmetic, the racquet was different. Federer didn’t seem to care. Whether it’s all in the mind or not, players will insist on whatever will make them feel most confident.
 

Gerco

Semi-Pro
Sampras insisted on the same paint for all his racquets. It forced Wilson to keep selling the PS85 for a lot longer than they probably intended to. Goran said when they changed the paint on his Prestige Classic to the iPrestige cosmetic, the racquet was different. Federer didn’t seem to care. Whether it’s all in the mind or not, players will insist on whatever will make them feel most confident.
Federer did care when Wilson released the Pro Staff RF97 V.12 (the one with white on the sides), he used it briefly and then went back to the all black version.
 

Automatix

Legend
I don't have insider info.
Whether you see more or less of a certain brand isn't an objective indicator.

What I do have though are sales numbers for USA (citied in Racquet Sport Industry magazine, source: Tennis Industry Association) and these number show that sometimes a particular Speed model outsells other particular Yonex models and vice versa...
After Sinners and Gauff GS wins it is possible Head frames sell better in USA. Would love to see some updated data for the beginning of 2024 but it seems the magazine stopped publishing sales numbers which is a shame...
Anyhow...

Top-Selling Racquets at Specialty Stores
By year-to-date dollars, Jan.-Sept. 2019

1. Wilson Clash 100 2019 (MP)
2. Babolat Pure Aero 2019 (MP)
3. Babolat Pure Drive 2018 (MP)
4. Wilson Clash 100 Tour (MP)
5. Head Graphene 360 Speed MP (MP)

Top-Selling Racquets at Specialty Stores (USA)
By year-to-date dollars, Jan.-March 2023

1. Babolat Pure Aero 100 2023
2. Babolat Pure Drive 2021
3. Wilson Clash 100 V2 2022
4. Wilson Blade 98 16x19 V8
5. Yonex Ezone 100 2022

Of course the info is for one particular model only so it doesn't tell the whole story about the entire racquet line but at least these are published numbers which is far better than "I know better because I do."
And to make everyone despise me ( ;) ) those numbers over the years showed that Babolat and Wilson outsell* both Head and Yonex in the USA.

* - particular model to model yadda, yadda, yadda (read above)
 

dr325i

G.O.A.T.
I don't have insider info.
Whether you see more or less of a certain brand isn't an objective indicator.

What I do have though are sales numbers for USA (citied in Racquet Sport Industry magazine, source: Tennis Industry Association) and these number show that sometimes a particular Speed model outsells other particular Yonex models and vice versa...
After Sinners and Gauff GS wins it is possible Head frames sell better in USA. Would love to see some updated data for the beginning of 2024 but it seems the magazine stopped publishing sales numbers which is a shame...
Anyhow...

Top-Selling Racquets at Specialty Stores
By year-to-date dollars, Jan.-Sept. 2019

1. Wilson Clash 100 2019 (MP)
2. Babolat Pure Aero 2019 (MP)
3. Babolat Pure Drive 2018 (MP)
4. Wilson Clash 100 Tour (MP)
5. Head Graphene 360 Speed MP (MP)

Top-Selling Racquets at Specialty Stores (USA)
By year-to-date dollars, Jan.-March 2023

1. Babolat Pure Aero 100 2023
2. Babolat Pure Drive 2021
3. Wilson Clash 100 V2 2022
4. Wilson Blade 98 16x19 V8
5. Yonex Ezone 100 2022

Of course the info is for one particular model only so it doesn't tell the whole story about the entire racquet line but at least these are published numbers which is far better than "I know better because I do."
And to make everyone despise me ( ;) ) those numbers over the years showed that Babolat and Wilson outsell* both Head and Yonex in the USA.

* - particular model to model yadda, yadda, yadda (read above)
In the USA, Head is still #3 fairly behind Babolat and Wilson (as overall racket sales, not a specific line).
In Europe and APAC, Head is slightly ahead the other two.
 

Automatix

Legend
In the USA, Head is still #3 fairly behind Babolat and Wilson (as overall racket sales, not a specific line).
In Europe and APAC, Head is slightly ahead the other two.
Not saying this is true or not - as stated I don't have insider info.
The thing is this data isn't published so anyone can say anything they want. Not saying you're doing so right now.
But from a doubters point of view one can question if you're telling the truth considering your pro Head.
 

dr325i

G.O.A.T.
Not saying this is true or not - as stated I don't have insider info.
The thing is this data isn't published so anyone can say anything they want. Not saying you're doing so right now.
But from a doubters point of view one can question if you're telling the truth considering your pro Head.
Yes, I am pro-Head, but the data I shared is what I learned about 2023 numbers.
 

Automatix

Legend
Yes, I am pro-Head, but the data I shared is what I learned about 2023 numbers.
Just trying to point out how some people might think about it all...
And thanks for sharing although would be swell if you could give more details. Understandable if you can't, so no pressure.
 

PistolPete23

Hall of Fame
Federer did care when Wilson released the Pro Staff RF97 V.12 (the one with white on the sides), he used it briefly and then went back to the all black version.
Yes, I forgot about that. For the most part though, the guy was fine with the various paint jobs.
 

robyrolfo

Hall of Fame
IWhat I do have though are sales numbers for USA (citied in Racquet Sport Industry magazine, source: Tennis Industry Association) and these number show that sometimes a particular Speed model outsells other particular Yonex models and vice versa...
After Sinners and Gauff GS wins it is possible Head frames sell better in USA. Would love to see some updated data for the beginning of 2024 but it seems the magazine stopped publishing sales numbers which is a shame...
Anyhow...
Thanks for posting those. Very interesting, but I'm the type of person that loves that stuff (I always used to buy the Italian motorcycle magazines that listed the top selling models in each category, for every month). It's always fascinating to know what the market is doing, and sometimes even frustrating when you are knowledgable about something and you notice the general public either chasing a trend, or falling for some marketing BS.

Me, personally, I switched to Yonex (and don't plan on ever switching back) simply because they are the only brand that doesn't make their racquets in China. And that is not only for quality and quality control reasons, but also to support workers that are treated decently. Just my personal thing. Plus, I believe that every racquet company has enough models in their lineup that a player can find something from any of the major brands that will suit their game.
 

bobeeto

Hall of Fame
Thanks for posting those. Very interesting, but I'm the type of person that loves that stuff (I always used to buy the Italian motorcycle magazines that listed the top selling models in each category, for every month). It's always fascinating to know what the market is doing, and sometimes even frustrating when you are knowledgable about something and you notice the general public either chasing a trend, or falling for some marketing BS.

Me, personally, I switched to Yonex (and don't plan on ever switching back) simply because they are the only brand that doesn't make their racquets in China. And that is not only for quality and quality control reasons, but also to support workers that are treated decently. Just my personal thing. Plus, I believe that every racquet company has enough models in their lineup that a player can find something from any of the major brands that will suit their game.
Yonex gang 4eva
 
Thanks for posting those. Very interesting, but I'm the type of person that loves that stuff (I always used to buy the Italian motorcycle magazines that listed the top selling models in each category, for every month). It's always fascinating to know what the market is doing, and sometimes even frustrating when you are knowledgable about something and you notice the general public either chasing a trend, or falling for some marketing BS.

Me, personally, I switched to Yonex (and don't plan on ever switching back) simply because they are the only brand that doesn't make their racquets in China. And that is not only for quality and quality control reasons, but also to support workers that are treated decently. Just my personal thing. Plus, I believe that every racquet company has enough models in their lineup that a player can find something from any of the major brands that will suit their game.
Yonex does make some lower end and junior rackets in China, their price point stuff and some badminton rackets as well so while their main racket lines are made in Japan to keep QC better, they are not above using cheap china labor to increase profits. Our Yonex rep told us the only reason they keep it in Japan is a control issue and they don’t want embarrassment from bad frames and bad reviews. They have discussed moving manufacturing to China a few times he said but always decided against it
 

brn10

Rookie
Sampras insisted on the same paint for all his racquets. It forced Wilson to keep selling the PS85 for a lot longer than they probably intended to. Goran said when they changed the paint on his Prestige Classic to the iPrestige cosmetic, the racquet was different. Federer didn’t seem to care. Whether it’s all in the mind or not, players will insist on whatever will make them feel most confident.
That’s what it should be about. Not the marketing hype sorry

The players using whatever rackets they are comfortable with , paint job and feel included
 

R_Gasquet

New User
Don't think Sinner will ever change to the 2024 pj considering how much success he is having with the 2022 one. Head simply missed the best time window (before AO 2024) to have him make the switch. Only hope now is that Sinner loses the final in Miami miserably but I don't see that happening.
 

Curtennis

Hall of Fame
Yonex does make some lower end and junior rackets in China, their price point stuff and some badminton rackets as well so while their main racket lines are made in Japan to keep QC better, they are not above using cheap china labor to increase profits. Our Yonex rep told us the only reason they keep it in Japan is a control issue and they don’t want embarrassment from bad frames and bad reviews. They have discussed moving manufacturing to China a few times he said but always decided against it
I’m not sure what point this is trying to make.
 

Curtennis

Hall of Fame
The person I responded to said they buy Yonex because they are the only brand that doesn’t make rackets in china. Just pointing out that Yonex does indeed make rackets in china.
I don’t think anyone is worried about their obviously cheap, price targeted racquets.
None of the racquets that people on this forum would generally use are made in China.
 
I don’t think anyone is worried about their obviously cheap, price targeted racquets.
None of the racquets that people on this forum would generally use are made in China.
Dude the person I responded too stated this “but also to support workers that are treated decently. Just my personal thing.” Just letting that person know that Yonex does use what they consider workers treated poorly. I see this same stuff on guitar forums. Folks saying they won’t use guitars made in China because of how they treat workers. Usually they are posting it from a phone, tablet or computer made in china.
 

CosmosMpower

Hall of Fame
The general public that the marketing is trying to sway can’t tell a bit of difference between paint jobs from different generations. Unless you made the speed line pink it doesn’t matter what paint job Sinner is using.
 

PaddyDutch

Semi-Pro
The general public that the marketing is trying to sway can’t tell a bit of difference between paint jobs from different generations. Unless you made the speed line pink it doesn’t matter what paint job Sinner is using.
It’s ironic how most pro’s, while using a different stick, in a sense only endorse a paintjob. Sinner isn’t even doing that at the moment.;)
 
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