Will Azarenka be sticking with Wilson Ultra?

natygomez

New User
I find it kind of odd that the Wilson Ultra is the least advertised racket in the lineup. Pros do use it, including Feliciano Lopez and Makarova, but the most famous one is Azarenka who's not playing right now. Do you think she'll be sticking with this model or pick another? Will Wilson update the Ultra or come out with a different model? Let's see if @TW Staff can help out.
 
I have been told by people on Talk Tennis that, except for maybe Nadal and Federer, no pro player uses the racket he or she is endorsing. Their rackets are only painted to resemble the racket.
 

natygomez

New User
I have been told by people on Talk Tennis that, except for maybe Nadal and Federer, no pro player uses the racket he or she is endorsing. Their rackets are only painted to resemble the racket.
You're right, the correct word is advertise, not use. I'm curious about what's going to happen to the Ultra line. I really don't care if the Pros use a different racket since I just don't play anything like them, but I care what rackets are available for me to purchase. So far the Ultra has suited me better than the Pure Drive.
 

Automatix

Hall of Fame
You're right, the correct word is advertise, not use. I'm curious about what's going to happen to the Ultra line. I really don't care if the Pros use a different racket since I just don't play anything like them, but I care what rackets are available for me to purchase. So far the Ultra has suited me better than the Pure Drive.
As far as the recent info goes. The new Ultra line is launching this year. Borna Coric is supposed to be one of the endorsing pros.
 

CopolyX

Hall of Fame
I have never followed or been influenced by endorsements.
But I can certainly see the benefits ($$$) of having endorsements, even on the small scale....
http://www.cnbc.com/2016/07/01/endore-this-these-sports-stars-make-big-money-through-endorsements.html?slide=1

"Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it." B L


This thread is sponsored and endorsed by NETJETS...
Because my balls are special and they always fly over the NET!

 

jarko111

Hall of Fame
When you change the narrative from this player "uses" the Pure Aero Play to this player "endorses" the Pure Aero Play. Well, heck.
I endorse the RF Autograph in that case. I've never swung it even as a demo but I endorse it.. I wish I could use it.
#fakenews
 

TagUrIt

Hall of Fame
I’ve really enjoyed playing with the Wilson Ultra 100 CV. It was the first intermediate/advanced racquet I’ve played with and has really elevated my game. I have grown into this racquet and definitely see myself sticking with with for upcoming tennis season.

Pros that I know of that endorse the Wilson Ultra. I’ve seen both of them play with it. (Or what appears to be) lol

Madison Keys
Gael Monfils

 

n8dawg6

Legend
Are you seriously asking for a link for what is common knowledge? Lol use google. Or check pictures and see the obvious discrepancies between a Pure Aero and Nadal’s frame, starting with the string pattern.
you can lead em to water but cant make em drink ...
 

brc7

Rookie
H
Are you seriously asking for a link for what is common knowledge? Lol use google. Or check pictures and see the obvious discrepancies between a Pure Aero and Nadal’s frame, starting with the string pattern.
Loo how can you understand it by pics? Also, I am not a babolat fan so how would I know?
 

SpinToWin

Talk Tennis Guru
H

Loo how can you understand it by pics? Also, I am not a babolat fan so how would I know?
Check cortex locations, string pattern, grommet shapes, bumper guard lengths, etc.

The only thing you have to check in this case, IIRC, is the string pattern (main skips) and the grommet shape in the throat to convince yourself.
 

Dartagnan64

G.O.A.T.
doesnt' Azarenka use the old model of Wilson ultra original model ?
Who really knows.

Most pros when they are sponsored are given a bunch of frames with different specs and are asked to choose which one they prefer. Then they get them painted like the frame the sponsor wants them to endorse. So likely no rackets are anything like the retail models sold at stores. Those are made far lighter so the rec player feels strong swinging them and thinks he will hit much harder balls just like the pro that endorses them.

Most racket companies are just playing mind games with tennis consumers these days.
 
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