WTA Launches New Global Marketing Campaign

Otacon

Hall of Fame
Just what does it take to become a top female tennis player?

7-WTA-ItTakes-1-1.jpg


That’s the core question at the heart of ‘It Takes,’ the first global marketing campaign of the Women’s Tennis Association (WTA) since 2015.

Based on an idea by boutique brand experience agency Stevie & Fern in St Petersburg, Florida, the WTA asked more than 140 players, ranging from those in the lower ranks to rising talent and established stars, including US Open and Australian Open champion Naomi Osaka of Japan, about the main driving forces that helped to turn them into the elite athletes and women that they are today.


“We worked very closely with players and tournaments, because ‘It Takes’ is about their own identity,” WTA president Micky Lawler said in an interview.

“No two players are the same. What drives them? What does it take for them? There will be common factors, of course, but it is a very individually-tailored campaign.”

More here : https://www.forbes.com/sites/daniel...campaign-in-four-years-it-takes/#33dca7627881
 

Fridge

Professional
imo its always interesting to hear how players got into the sport and what their childhood was like. Hopefully this isnt riddled with feminist SJW bullshiit
 

Aussie Darcy

Bionic Poster
Great campaign and a great read! Thanks for posting.

I do think the “it takes persistence” should be under Halep and not Osaka though ;) nobody had to be more persistent than Simona... except maybe Wozniacki.
 
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