Djokovic to Sergio Tacchini
- Thread starter michaelNY
- Start date
TennezSport
Hall of Fame
Another.........
There is another post on this but here is what I just received from the USRSA Daily News.
Cheers, TennezSport
There is another post on this but here is what I just received from the USRSA Daily News.
Cheers, TennezSport
![[d]ragon](/data/avatars/m/26/26312.jpg?1574364787){kind=avatar}
It is not a question of Tacchini outbidding adidas. It is more likely a case of Tacchini really wanting to sign Djokovic and adidas figuring it was he was not worth chasing and/or what he wanted was greater than what they were willing to spend. I wonder what brand of shoes he will wear with his Tacchini clothing.
sargeinaz
Hall of Fame
This is awesome. Hopefully well see some nice designs from ST. Ive always liked smaller companies like ST and Fred Perry and Lacoste more than nike/adidas for clothes. I wonder what shoes he will wear as well.
borg number one
Legend
Sergio Tacchini and Fila used to make the very best tennis clothes around. Their combed cotton shirts were sublime. I think it's a smart move by Djokovic and a good pick if he's moving away from Adidas, though I also like Adidas clothing/shoes.
BobFL
Hall of Fame
How about: no bidding at all?! Maybe there was only one buyer? Maybe Adidas decided to let him go...
Tsonga#1fan
Semi-Pro
Apparently adidas isn't prepared to even consider renewing the contract at current cost, as they have spent millions on Murray. That is what is confusing to me. They'll regret THAT decision I'm confident.
whoopinstick
Rookie
I can't wait to see djokovic wearing their clothes It'll be sick.
D
Deleted member 25923
Guest
WTf, and Djoker's new orange and black shirts were sick!
BobFL
Hall of Fame
I feel the same. Adidas always liked characters (Safin, Djokovic...) but Murray is everything but character. He is so boring just like his game...
BreakPoint
Bionic Poster
And paying anyone, especially Murray, 5 million dollars a year to wear your clothes is OBSCENE!! He should be lucky that anyone would just give him free clothes to wear. :shock:
aimr75
Hall of Fame
well, branding/adverstising is always expensive.. just like the cost of a 30 second advertisement during the superbowl, its ridiculous, but the sales these guys make as a result of the pros wearing their clothes, 5 mill isnt all the much in comparison.. obviously the companies wouldnt be doing it if they were making alot out of the deal
BreakPoint
Bionic Poster
Yes, I know, but I really don't think Adidas will make an additional $5 million profit per year (not sales but profit) just because Murray is wearing their tennis clothes. First of all, the high-end tennis clothing market is not that huge compared to other clothing markets. Second, how many tennis players will switch from Nike (or whatever brand) to Adidas or run out and buy a ton of Adidas tennis clothes just because of Andy Murray?
BreakPoint
Bionic Poster
BTW, they just mentioned this Tacchini/Djokovic deal on Tennis Channel so it must be true.
DNShade
Hall of Fame
Sergio Tacchini has great stuff. Very high quality and a great tennis history. Good to have a high profile player getting their stuff out there and making their tennis line a major priority. A nice change from the norm - Nike and Adidas. Well done. Will be nice to see Djokovic sporting the ST logo.
BreakPoint
Bionic Poster
Yeah, I'm sure both Martina Hingis and Pete Sampras would recommend that to Djokovic. :wink: :shock:
BobFL
Hall of Fame
very sad.....
tennismsands
Semi-Pro
I doubt all of this since everyone has seen the Adidas catalouge and the Falcon line was in it still. Why would he switch once Adidas gave him his own line of shoes and clothing this year????
slice bh compliment
G.O.A.T.
Yes, but they just dropped a few notches in quality last year.
And now, as the new face of their brand is Djerkovic, I simply buy more Diadora and FILA.
Good luck, Sergi'ho Tacchini.
slice bh compliment
G.O.A.T.
Very sad. I'm liking the new FILA stuff, though. But maybe I'm just going to have to do without the fine Italian brands I've always loved.
How is Athletic DNA? Under Armor?
Maybe I can find some solid private label stuff.....like whoever makes half this stuff for the big names. Champion/A4/Athletica or something?
aimr75
Hall of Fame
Well i dont know how much pull Murray has in terms of sales.. with his on-court charisma, maybe not alot. Adidas made a profit of around 5.3 billion (euro) last year, how much of that owes to sales due to tennis players, i dont know. Im just saying it doesnt make business sense to pay someone that much without considering the ROI
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tennismsands
Semi-Pro
Athletic DNA is waaaaaaay expensive
BreakPoint
Bionic Poster
aimr75
Hall of Fame
i should have also stated, thats gross profit
http://www.adidas-group.com/en/investor/key_financial_data/default.asp
viktorkwan
Rookie
not surprising that Adidas decides to let Djokovic go in favour of Murray, if the rumour is indeed true.
Murray would give Adidas much more publicity in UK etc for them to make even more profits compared to Djokovic boosting its sales in Serbia...
Murray would give Adidas much more publicity in UK etc for them to make even more profits compared to Djokovic boosting its sales in Serbia...
BreakPoint
Bionic Poster
OK, now that makes more sense. Adidas only made $642 million Euro in net profit on $10.8 billion Euro in worldwide sales last year. That's about 6% net profit margin, which is more reasonable for their industry.
But paying Murray $5 million a year still doesn't make any sense to me.
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BreakPoint
Bionic Poster
Hmmm...both of them play all over the world and have visibility all over the world. I mean, I don't think Federer did any more for sales of Nike in Switzerland than he did for sales of Nike everywhere else in the world.
BobFL
Hall of Fame
Wow, you are clueless. So, Babolat signed Rafa to boos sale in Spain, right?
slice bh compliment
G.O.A.T.
Well for a pro to move the needle for a Nike or an adidas...it would take a lot for a small uptick in sales.
For a guy like Djokovic to move the needle for a company with incredibly low market share like ST...it's very possibly a smart move on their part, as long as they've got supply lines and distribution channels looking good.
Of course I'm groaning that McEnroe will now have yet another reason to be sympathetic to that littke weasel (ST in common). Puke.
I'm going FILA all of a sudden.
Allez Blake! Go Kimmy!
For a guy like Djokovic to move the needle for a company with incredibly low market share like ST...it's very possibly a smart move on their part, as long as they've got supply lines and distribution channels looking good.
Of course I'm groaning that McEnroe will now have yet another reason to be sympathetic to that littke weasel (ST in common). Puke.
I'm going FILA all of a sudden.
Allez Blake! Go Kimmy!
RCizzle65
Hall of Fame
What's the joke/djoke here?
And I really don't see what Addidas sees in Murray, especially @ $5 mil a year, Djokovic is the more marketable person.
slice bh compliment
G.O.A.T.
LOL! hahaha, right, man.
Why? That's ridiculous. It looks like simple, solid apparel. Why are they positioning themselves like that?
not possible
I don't get why Djoker would leave adidas or why adidas would drop djoker, He's the face of their edge clothes and the CC Genius. Are they just going to totally drop both the clothes and shoes? I do NOT like Sergio Tacchini, they'd better step up their game otherwise Djokovic is gonna look like crap in 2010.
Like that other guy said, I'll believe it when I see it. I think adidas should try and keep djoker AND add murray to their lineup. Since nike has 1 and 2, adidas should have 3 and 4. lol.
Djoker's really taking a step down imo, wether he goes to Kswiss or Sergio.
Like that other guy said, I'll believe it when I see it. I think adidas should try and keep djoker AND add murray to their lineup. Since nike has 1 and 2, adidas should have 3 and 4. lol.
Djoker's really taking a step down imo, wether he goes to Kswiss or Sergio.
I agree 100%.
I don't think we'll be seeing many "OMG what shirt is Murray wearing!?" threads like we do for Federer and Nadal.
Leelord337
Hall of Fame
i have 2 sergio tacchini shirts and they still look brand new even though i have worn them a countless number of times, they're really really high quality, the best imo
BreakPoint
Bionic Poster
Both Hingis and Sampras would probably recommend Djokovic to stay as far away from Sergio Tacchini shoes as possible and to stick with Adidas shoes, as both Hingis and Sampras suffered foot injuries wearing Tacchini shoes, which for Hingis was near career-ending and the main reason she retired from the tour (the first time) at a young age, and which led to a major lawsuit against Tacchini. Even most current Tacchini sponsored pros, like Robredo and Karlovic, do not wear Tacchini shoes.
Cesc Fabregas
Legend
Sergio Tacchini sucks, Novak should be able to get a bigger brand to endorse him. I dunno what Adidas are getting out of dropping Djokovic for Murray, does Murray have a bigger appeal?
Cesc Fabregas
Legend
Anyone know what the attire looks like that Djokovic will be wearing for the WTF's?
