v-verb
Hall of Fame
When you're hitting a serve, the ball is not moving into you, so there is no incoming energy in the ball that would provide shock on impact.
I do tend to think that Ash Kev users as a whole are using heavier frames, and trying to move that mass in an efficient way does require good serve mechanics for shoulder health. So therefore:
1. Keep you chest and chin up longer through the serve motion. A lot of people try to rush the torso through the hit and then the arm lags behind and creates an akward angle for the rotator cuff.
2. Maintain a consistent toss location. Some players will try and accentuate the slice serve by tossing the ball to the side and then swooping around it, but this can be jarring on your shoulder it it isn't the swing path it is used to.
3. Use your lower body to create momentum! Whoever it was that was saying "serve is all arm action" a while back deserves to be taken out back and, well, given a stern talking to. Arm action is important, but if you don't have the right kinetic build to that point, then your shoulder is put under too high a stress.
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Good advice many thanks 2nd Serve Ace!