National Bank Open to become a 2 week event from 2025 & have "equal pay" from 2027.

[Silverbullet96]

National Bank Open to Offer Equal Prize Money… | National Bank Open

Tennis Canada and National Bank are proud to announce that the National Bank Open presented by Rogers (NBO) will reach a historic milestone by awarding…

nationalbankopen.com

Tennis Canada and National Bank are proud to announce that the National Bank Open presented by Rogers (NBO) will reach a historic milestone by awarding the same amount of prize money to its women and men players beginning in 2027. The pathway to equal prize money will see a significant increase in earnings for the women's event in the coming years

The Canadian tournament also revealed that it will receive an upgrade in status on both the Hologic WTA Tour and ATP Tour, expanding from seven-day main draw events to 12 days starting in 2025, with the exception of Olympic years.
“This is a really exciting day for professional tennis in Canada,” said Gavin Ziv, Chief Tournament Officer at Tennis Canada. “Creating a clear path towards equal prize money at our tournament has been years in the making and it required a lot of work. Fortunately, with the help of the WTA and National Bank, that goal will become a reality in 2027 and we couldn’t be more delighted.”

 

[Zardoz7/12]

Good for Women but 2 weeks masters tourneys not my cup of tea unless it's Indian Wells and or Rome.

 

[TheNachoMan]

Why 2027? Just do it now, bud.

2 week non slam events suck. I’d rather just see 1 week long events with a BO5 final.

 

[Milanez82]

It will get even less attention being spread out over 2 weeks

 

[tennis3]

Disparity in prize money between ATP and WTA shown in revenue

The prize money disparity between the ATP and WTA clearly indicates fundamental differences in how the Tour operate which has several causes.According to a ProPublica report, the ATP raked in a record...

tennisuptodate.com

The "shaming" the event will be subjected to if they don't give equal prize money isn't worth the few extra dollars they need to dole out so they can publicize that they are "for equality". So it makes sense. Keep in mind, they don't pay ATP players less in prize money, they just pay WTA players more. It's not clear who pays for it and how it all works.


The prize money disparity between the ATP and WTA clearly indicates fundamental differences in how the Tour operate which has several causes.

According to a ProPublica report, the ATP raked in a record $176.8 million in revenue for the 2021 season, while the WTA's income only reached $87.8 million. Since 2012, the men's income has been steadily increasing, while the WTA's revenue saw a sharp decline after hitting a record high of $109.7 million in 2019.

There are many reasons for that but mainly it's because the ATP is simply more popular among the general public and both the sponsors. The viewership is bigger and that ultimately drives everything else. The disparity in prize money between ATP and WTA events is particularly evident at the lower levels. For instance, the majority of ATP 250 events have a prize fund of approximately $642,735, which is almost triple the amount of the parallel WTA competition where the prize money averages around $259,303.

 

[weakera]

They need to stop hosting it in Montreal every other time. Just leave it in Toronto.