I hope Prince thrives.
Where does everyone think they went wrong?
Hard to diagnose. Dominance of Nadal, Fed and Djokovic really hurt them.
Also not wise endorsements especially sharapova.
They were good with ferrrer, monfils, davydenko, Isner, Bryan brothers etc...
monfils was gone and not much interesting players were endorsed then financially struggled.
New investment took over and it gets worse and worse. No pro endorsement except small number of players.
They might think they can do well without endorsements but market did not response.
I thought textreme line might save prince but less and less people use prince rackets nowadays.
Looks like Current ownership is only interested in selling “prince” brand and asking for money which no one can afford.
Very interesting exclusive US distributor from TW.
TW said anyone can sell Prince products in US if tennis stores sign the agreement with TW but strangely No one signs the contract. I heard that the contract was not fair for stores so they decided to stop carrying Prince products but that’s from my friends who heard from tennis stores but I can not confirm. It’s true or not.
Honestly, I thought with good products and lowering price strategy might work but without endorsements, it’s tough to survive in tennis business.
I don’t think O3 Technology ruined prince.
There are many people used o3 rackets with dominance of babolat and Wilson because it was comfortable. Recreational players liked O3 Technology. Also many women players used prince rackets especially o3 red, blue, white etc... unfortunately, I barely see any women play with prince rackets nowadays.
I wish prince japan takes over the company since they are the most active and produce much better products but I don’t think they have enough money.