I'm happy to see a return to normalcy in the bulk of these comments. Lacoste's clothes are absolutely overpriced and, just as significantly, out of whack with even the most top of the line gear by the other leading brands. The poster who referenced marketing is on the money: you're not buying more or better, you're buying status. But you show up with a $150+ shirt and shorts on my court, you better bring some game along too. And, oh yes, the styles are virtually all snoozers -- I like a few pieces here and there, but there's little stylistic or materials innovation here. Doesn't everybody recall how Roddick wore the same boring-ass white shirt and navy short combo for, like, 3 years!