in endrosement money according to forbes estimate last year.
http://blogs.forbes.com/sportsmoney/2010/05/roger-federer-global-marketing/
http://blogs.forbes.com/sportsmoney/2010/05/roger-federer-global-marketing/
Roger Federer: Global Marketing JuggernautMay 27, 2010 - 5:06 pmShare
Kurt BadenhausenBio | Email
Kurt Badenhausen is a senior editor at Forbes
The French Open kicked off this week with top-seeded Roger Federer and No. 2 Rafael Nadal the clear favorites to win the event. The two have captured an astounding 18 of the past 20 Grand Slam titles. Federer's on-court brilliance has been celebrated, particularly when he won his record 15th Slam at Wimbledon last year surpassing Pete Sampras' record.
What about off-the-court though? Federer has become one of the biggest corporate pitchman in the world. His endorsement portfolio of ten companies includes the likes of Nike, Gillette, Rolex and Wilson. Most of his deals are 10-year deals. Last year he added Credit Suisse and Swiss chocolate maker Lindt. The latest addition is Mercedes-Benz which announced a global marketing partnership today with Federer (Fed has shilled for Mercedes-Benz China since 2008). These deals come at a time when few sports stars are signing new endorsement deals on the heels of the economic downturn and the off-the-field transgressions of Tiger Woods and Ben Roethlisberger.
Tennis might be down in the U.S., but it continues to be one of the few truly global sports and Federer offers a compelling figure for companies that want to reach a global audience. He is arguably the best player in the history of a sport that attracts a wealthy demographic, controversy has never sniffed him, he speaks four languages fluently and he competes around the world. By our count, Federer's off-court income was $35 million over the past 12-months. The only athletes in the world that top that from sponsors are Woods and Michael Jordan. The ties that bind these three together? Nike of course. The Swoosh is the biggest source of income for each athlete with Federer's deal worth more than $10 million annually.