Can't just blame Rick. Sure he has to make a living and profit. Don't really know him but still think he is a great coach, great motivator for young players.
Having said that, I don't think he would hype every child coming to his academy. I heard of him and Nick B. criticizing young players they will never make it if not correcting A, B , or C (overhitting aimlessly, bad footwork, etc).
However, to hype a specific child that young......is it fair to the kid and family???
If parents have to pay $$$ instead of free lessons, they should carefully read all "fine prints" that come with the hype. "Great athlete, fighter..... beyond their years, chances at the pro tour, the top, and so on IF NO INJURY, NO BURNOUT, PARENTS DIVORCED, BANKRUPTCY.....you name it.