Sharapova launches the Sharapova Towers in New Delhi! LOL

SoBad

G.O.A.T.
Did she actually get 2mil for this endorsement? Maybe the developers just slipped her a tube of some ancient Indian folk mustache remedy and a promise of a night with Somdev Devvarman.
 

Razoredge

Banned
Crazy how far being a 6 feet 2 blonde women that just sits behind a baseline and smacks every ball coming towards her for a winner with no thought can take you.
 
N

nikdom

Guest
As I understand it, there is a big real estate boom going on around New Delhi and frankly at this point it's way past the housing-bubble-going-to-go-bust phase.

Think about it, what would you do if you were a real estate developer who knows the gravy train is about to come to an end soon but have properties that need off loading? Sink in a few more mil to generate some hype, off load it on the suckers who bite and get out before the end of the cliff. That sensational hype is Sharapova's name. I know, it still evokes a wtf reaction, but I one man's wtf is another man's 'hey that's cool' (especially in white-skin loving India)

Sharapova has absolutely no down side either. She essentially gets her endorsement chunk upfront with some riders for a bonus based on sales, but if the whole thing goes down in flames, no worries, that's not her primary market anyway. Her image is a bigger deal in the states where most of her sponsors (and their target audience) are.
 

jaggy

Talk Tennis Guru
Crazy how far being a 6 feet 2 blonde women that just sits behind a baseline and smacks every ball coming towards her for a winner with no thought can take you.

And if she was a 7 ft guy who throws a ball in a hoop she could make more. Crazy indeed.
 

MAXXply

Hall of Fame
Her image is a bigger deal in the states where most of her sponsors (and their target audience) are.

I guess pitching real estate to impressionable, sorry, aspirational Indians makes a change from the old days of a celebrity Westerner flogging Japanese whiskey or other Japanese market-only products. I can see Djoker being a shill for ritzy Indian Tennis Academy-Resorts one day viz. 'You Want the Best to Play Your Best - Play/Live Bangalore Tennis Estates, TODAY! visit www.noleBTE.biz.in
 
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