Ache in the ribs (lateral) after serving...

Tennis4life

New User
Off late.. I am having some pain and ache on the right side of my ribs (below the right shoulder, I'm a righty). I feel it's coming from my serve action. I've been playing tennis for last 6 years and never experienced it before. Off late I've gone harder on my serve swing since I've been managing to get good control over my placement and spin.
I don't feel any pain in my shoulder or arm at all.

Does anybody know ways to alleviate or prevent this kind of pain?
 
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