vandre
Hall of Fame
Racquet purchases are an emotional thing.... Marketing, branding, pro endorsements, etc.. have a bigger influence...
The general tennis population probably wouldn't have a clue how bad these racquets really are in terms of quality.
if you doubt this, go to a hs tennis meet sometime. all i see in my area is babolat because the local snooty racquet club sells them like hotcakes. in fact, in terms of popularity in my area, it prolly goes
1. babolat
2. wilson
3. head
4. prince
with most of the princes and wilsons being the sub $100 variety available at an mc sports or dick's type store.
so for the kids, it's like this...
for the adults, alot of them what to try before they buy and most of them don't know that places like tw exist, as evidenced by me always getting asked "where did you find that???" so they just demo whatever the club has sitting around till they find something they like.
as for yonex, call around to clubs in your area and ask what brands they carry. the closest club that carried any yonex sticks was over 2 hours away from me. even at this point though, i don't know if it does yonex much good to make a big push to get into more racquet clubs. online retailers are taking over everything else and like ppl have said, the headshape turns some folks off right off the bat so they don't want to try it whereas the babolat, insert name here sticks pretty much sell themselves.