I can feel the dilemma as a teaching pro, think about it.... the students are most likely 3.0 or 3.5, they all "think" they have beautiful form but they actually have ugly form, and they lost and they think they shouldn't lose to the other players who have "ugly" form, when to the pros eyes, the one with "better" and "better looking" form is winning, the "ugly" form is the one who lost.
But to protect their ego, the pros cannot just say to their face that "face the reality, your form is the one that looks ugly", so they have to have a narrative that helps answer the question that those beginners have who have huge ego to calm down hopefully.
I know this because I used to be that beginner who complain about everything and later realized how bad and ugly my form was and that makes sense why I lose a lot or not playing well (I didn't have the knowledge to optimally get to the right position, and swing to get the ball I wanted).