Ash Barty investigated for 'glamorising alcohol' and was dobbed in to the advertising

Frenchy-Player

Hall of Fame
LMAO Barty bad girl !

54391331-10529941-The_tennis_champ_and_Channel_Nine_commentators_including_Casey_D-a-37_1645269243108.jpg




Barty was offered a beer during the segment and she accepted the beverage to celebrate the moment with her close friend Casey Dellacqua and Alicia Molik.
Many fans loved the moment and insisted it showed the down-to-earth side of Barty that has endeared the Aussie to fans around the world.

However, former Australian Idol host Mathison argued that it only helped to glamorise alcohol and sent the wrong message to youngsters watching at home.
While Mathison's comment certainly sparked a debate about alcoholic beverages on screen, the argument fizzled out in the wake of Barty's unifying achievement.

Now, the Alcohol Beverages Adverting Code (ABAC) has released its findings after investigating the incident due to a complaint.
The ABAC were looking into the placement of the Corona and Peroni beers during the Channel Nine segment with Barty.

The complaint claimed: "The segment glorified and glamorised alcohol and was very deceptive if it was a paid promotion."


 

Bartelby

Bionic Poster
If someone bothers to read the article you'll find that the issue here is using this segment as a commercial for beer in contravention of the strict regulations on the advertising of alcohol.

Due to these regulations, TV stations do their best to smuggle contentious de facto advertisements in what appears to be normal programming, as they appear to have done here.
 

Bartelby

Bionic Poster
This is not about drinking as celebration or wowserism. This is simply about sneaking in alcohol advertising in the guise of a news story. It's about media breaking advertising rules, that's all.
 
Top