You can't post in an online forum like this and claim to oppose social media at the same time. If anything you're letting Big Tech dictate the terms when you grant them the sole umbrella category of "social media." There's no meaningful difference between Facebook or Twitter and TTW or even email in content, only in numbers.
Of course the sheer scope of FB does make things rather complicated. Not sure if y'all can watch this but Scott Pelley's
60 Minutes interview with FB whistleblower Frances Haugen is worth a look/listen:
One thing that floored me: FB has nearly 3 billion monthly active users. That's more than a third of the world population (2.8/7.9 billion, if you wanna be anal), probably second only to Google/Alphabet's market share. I knew FB was big but not Google big (I was thinking closer to 1 billion), which in light of the leaked internal documents is scary.
I think my gal Liz Warren is right to insist on breaking up Big Tech a la AT&T, but since that ain't happening anytime soon the next best step would be to simply enforce existing antitrust laws which seems to have gained some bipartisan traction.
What I'm not OK with, though, is the demonization of FB as the cause of our social breakdown when it is in fact an extension of this fracture. And as we recently saw in India social media can be a tremendous force for good. The medium is not the message. and willful misinterpretation of McLuhan's, well, message serves no purpose other than obfuscating the real issues while letting us off the hook.