I saw this video yesterday and thought it was pretty well made, with a professional-like quality. Nice going.
But then I thought about it some more, and not knowing the rules/requirements for the contest (and since the video is already made)- this suggestion may be worthless, but the one thing it seems to be lacking is a creative/inventive element that makes the video stand out and seem to be about something more than just a guy and a racket hitting balls.
A couple ideas- the strings of the racket represent the fabric of the universe, as the ball meets the strings they distort as in a gravitional field, the player drives through each ball which becomes a planet that spins out into orbit around the sun (possibly the player has a great big, long beard and fierce attitude).
Or the player pounds the ball, we see the impact on the strings- slo motion. Cut to a prize fighter being punched in the face, sweat exploding like fireworks. The ball zips to the far corner of the opposite court. The opponent dives for it, misses, and tumbles in the red clay. Cut to the prize fighter collapsing to the canvas like a demolished building in slow motion. The player raises his hand in victory as the crowd roars. Player turns and we see the logo on his bag as he throw itover his shoulder.
Maybe not those things, especially, but something, just to open it up a bit and make it more memorable.
