I’m curious to know when this practice started and who were the players / companies involved.
So far, I can trace it back at least to the late 90s, when Dunlop released the Revelation 200g (1997) and the Muscle Weave 200g (1999). Dunlop sponsored players Cedric Pioline, Mark Philippoussis, Wayne Ferreira, Tommy Hass and Sjeng Schalken all used paint jobs to make their rackets look like the Dunlop models mentioned above. Marat Safin followed suit when he signed to Dunlop around the start of 2002.
Can anyone point to earlier cases?
So far, I can trace it back at least to the late 90s, when Dunlop released the Revelation 200g (1997) and the Muscle Weave 200g (1999). Dunlop sponsored players Cedric Pioline, Mark Philippoussis, Wayne Ferreira, Tommy Hass and Sjeng Schalken all used paint jobs to make their rackets look like the Dunlop models mentioned above. Marat Safin followed suit when he signed to Dunlop around the start of 2002.
Can anyone point to earlier cases?