I started teaching with a grand vision that i could get any moderately athletic/coordinated player to the 4.0 level in a year or two (along with a heavy does of self-practice)... because that's what i would have been looking for from a coach (and what i experienced from great coaches).
But what I've learned is that folks want different things from their lesson(s), and achieving 4.0+ was not one of them...
Typical things people want:
* just someone to hit with, and can get the ball into their strikezone consistently so they can feel like they are hitting well... they don't care about competition, they just want that feeling of accomplishment of hitting a good ball (for them), consistently for an hour. they did NOT welcome any changes/corrections.
* to tell their friends they are taking tennis lessons - last year i had two adult women that spent more time talking on the court, despite me constantly coaxing them to work... then one of them got a call, and stopped mid drill to get her phone to answer it,... just to say they were in a tennis lesson... (obviously if i were in a lesson i'd have ignored the call, but i guess i'm silly like that).
* someone to compete against - they didn't want instruction, just to compete,... even if it wasn't remotely competitive. in those cases i mostly fed balls to their fh
* someone to talk to - i've had a few divorcees (women), that flat out told me they just want to socialize in a different setting... and were happy just talking (despite hitting less than a hopper of balls)
* a workout - similar to above, they just wanted to hit a high volume of balls, and run alot
* ...it all... they want a lesson, practice session, workout, and competition.... all in an hour... as you all know tennis (any activity) requires instruction (get knowledge), practice (in grain knowledge into muscle memory, exericse (to do tennis for longer), and competition (test what i've learned & practiced, under pressure).... but being frugal, they want it all in a single lesson.
* a baby sitter - you now, those parents that drop off their kid to play, but the kid doesn't even want to be there. in some cases i'm better off dressing up as a clown making balloon animals,...
* to be entertained... they probably want to just workout/socialize/etc... but they want it to be fun/laugh/etc.... there's a big block of folks (you can imagine who i'm thinking about) that just takes lessons over and over again because the coach is good looking, has an accent, is funny, etc... (meanwhile they are still using the wrong grips on their bh for example, even after a summer's worth of "lessons")
* a motivational speaker.... they probably don't get attaboys in non-tennis life, and pay for someone to give them attaboys in tennis
* just want to get good enough to hit with their 3.0-3.5 friends (the foundation is social, it's not about tennis at all, but hitting at say the 3.5 level would give them social access to a particular group of people). i actually taught one guy that said his company was having a social event at a tennis club (a few months from then), and he didn't want to look dumb/wanted to impress the higher ups...
* someone to flirt with - i've seen it happen often (i don't fit the criteria - so haven't experienced it first hand
)
yesterday i was talking to my fellow usta teammate, and we were commenting about how much we liked a certain coach (former hitting partner with murray)... creds aside, what we al agreed on, and appreciated, is he treated us like juniors... told us when were were doing something wrong, or neeeded to work harder (or were slacking), etc... but we're a small minority of folks... whereas the bigger pool of $tudent$ falls in the categories above (or at least easier to find).