The Forbes rankings appear to be biased in favor of smaller schools, esp D3 schools. I checked a couple of states-Washington and Lee ahead of University of Virginia, Emory ahead of Georgia Tech, little Davidson in NC ranked #31 almost as high as Duke and higher than UNC Chapel Hill? It takes longer to graduate from big schools-students may have trouble getting all classes in 4 years, they may change majors or double major, they may co op, etc. Big schools will have more attrition. The % for student evaluations is too high. Also as far as post graduate success, does Forbes give all the credit to the undergraduate school if students continued on to grad school? A D3 school may be a great stepping stone to a prestigious grad school, but a student can go to GA Tech and land a great job straight out of school. I think we have to look at all the rankings list with a grain of salt. It is probably more important what school is ranked highest in the field of a student's major than the school's overall ranking. Some schools are stronger in business, some in engineering, some in health sciences. My daughter, non tennis player, went to a school that was prestigious in certain areas, but the overall university was not one of the top two colleges in that state.However, she was accepted into the PhD program of her field with a BS degree when many students seeking the same PhD program have to pay for a Masters before acceptance into a PhD program. For my son who is a tennis player, he has entirely different interests and as a result, no overlap in schools of interest. Choose the major, then the school. Also remember some of the big public schools have honors colleges within the big school. Classes within the honors colleges will have smaller faculty student ratios, and underclassmen may be taught by professors who usually teacher upperclassmen and grad students. Underclassmen may have research opportunities usually reserved for upperclassmen or grad students. The honors colleges of many public universities would match D3s and LACs on many of the Forbes' stats at a much cheaper cost, esp if honors college is in state. My daughter majored in a small program (usually only offered as a graduate degree) of about 50 students per year at an out of state public university that was founded by professors who came from a prestigious D3 university and modeled the program after the one at that D3. Once she got through core courses in the honors college, she probably received an education similar to what she would have received at said D3 college at 1/3 of the cost. Instead of trying to get in the schools with the highest ranking, look for top notch under the radar programs in your field of interest, esp in the sciences. Maybe for finance, banking, prelaw, etc, an undergraduate degree from a top 50 school means more, but at least in the sciences, students can find affordable gems of programs without going to the most expensive and prestigious schools. A school with an overall Forbes ranking of #400s or #500s could have some programs equivalent to those of schools ranked in the top #75.