"This "61" age has become "accepted fact" as the average age for tennis fans. But it's been distorted and cherry-picked from the actual study by a number of people in tennis whose agenda it suits, and is seriously misleading.
In ACTUAL fact, the study (in which basically all sports except MLS had very high average ages), only came up with that average in very strict parameters.
It is ONLY in the U.S. It is ONLY on network television. It is ONLY men's tennis (women's tennis has gotten a bit younger). It does NOT include streaming and digital, which is where most younger people consume their sports.
Here is the actual study. It annoys me no end every time someone states this as fact. It's not.
https://www.sportsbusinessdaily.com/Journal/Issues/2017/06/05/Research-and-Ratings/Viewership-trends.aspx"
I straight away thought what Novak was saying was rubbish. No way is average age of tennis watchers freakin 61.
Just had to search a tiny bit to get to prove what he said was wrong.