Does Uniqlo regret losing Novak now?
- Thread starter nick_crompton
- Start date
AlexanderTheGreat08
Hall of Fame
They have Roger Federer
Say Chi Sin Lo
G.O.A.T.
Better yet, do they regret signing up for $300Millions of guaranteed money over the next 10 years?
AlexanderTheGreat08
Hall of Fame
I think they know what they’re doing , Federer is a great ambassador who also happens to be one of the most popular faces or the most popular face of a popular sport
PMChambers
Hall of Fame
Is $300mil confirmed. I heard it was closer to $30Mil. I think that was a TW made up number.
Ann
Hall of Fame
Maybe they got it from this... however I'm not sure I'm willing to put all of my faith into something called The Motley Fool.
https://www.fool.com/investing/2018/07/03/uniqlo-lands-roger-federer-with-a-300-million-cont.aspx
PMChambers
Hall of Fame
I read something more legit about his previous Nike contract value and the guestimate of his new contract. It was nowhere near the $ indicated on TW. Actually the current contract was guestimate less per year but guaranteed for 10 years fixed rate where as Nike was going to be performance based, so no Majors no No1 no Play = Not a lot of $$$.
Anadoctally I don't see much RF gear being sold. Not sure his worth as a clothing endorser. Racquet, yes not just in RF97 but pro Staff and shoes yes..coukd be just location based anomony.
brian anderson
Semi-Pro
joker is a phony ala R-rod, people can sniff that out. he can’t move product
Bhagi Katbamna
Legend
80% of the people who know who Federer is have no idea who Novak Djokovic is so no.
FedLIKEnot
Professional
Novak doesnt seem especially connected to his sponsors for all that long. I dont really blame him, as is he can move along to whomever offers the best deal for him at that time. Uniqlo was a good fit for him at that time as he was moving into more classic looks but with modern color blocking. Now with Lacoste he is with a company the just gives off class, this will allow him to age nicely in this deal. His appeal wont just be what his results are on the court as they were with Uniqlo and most of his previous sponsors. Now the product matters as much as the results, plus I have to assume his sponsor commitments are better for him with Lacoste than with Uniqlo. At least for how he carries himself. To me Novak is a European star, with other markets knowing of him to be sure but without his name having the same punch a Roger Federer does for example. Roger by name clout alone can get Uniqlo products in the closets of alot of people in alot of different markets (cultures).
That is at least how I read it I could be wildly off base which is likely, haha.
That is at least how I read it I could be wildly off base which is likely, haha.
You wish.
joekapa
Legend
Not only that, but Lacoste actually have a great distribution network. Available everywhere !
brian anderson
Semi-Pro
saw his weird polo in the croc store at south coast 50% off. passed on that kindergarten design
Wall Ball Wizard
Rookie
Novak moves about as much stuff as the Bryan Bros..
racquetreligion
Hall of Fame
Basically they dont make the sales Uniqlo do, I dont like either Nike or Uniqlo but
see everyone from OS and locals buying from Uniqlo. I would prefer to adorn myself
with Lacoste as would many tennis lovers that prefer class over propaganda.
The majority of the population is really mainstream and support Uniqlo cause its Japanese
and Loja Fedela (not racist statement thats in reality how they pronounce him everywhere in Asia)
is very well loved in all of Asia and thats the winner for Uniqlo and the old goat
West Coast Ace
G.O.A.T.
I hope that’s a joke. Ridiculous.
Back to the topic. No. For all we know Djokovic wanted a lot of money too. Uniqlo may have also been turned off by the rumors about his offcourt behavior.
https://www.uniqlo.com/us/en/page/r...MIi4yFrfa63QIVkchkCh1-dALhEAAYASAAEgI5lfD_BwE
federer clothing comes out in october so still in preorder mode.. AND the shorts are already "sold out"
when djokovic was wearing uniqlo i remember buying some of his stuff for half price...$19-$20
Maybe you was a lucky one.
Novak was quite long with Uniqlo and many items were made. But I could not get of his stuff, Uniqlo stores at my location do not sell any tennis collections.
I bought Djokovic and Nishikori apparel only at big flagship Uniqlo store in Paris during RG, actually before and in the very beginning, the collections were sold out very quickly.
brian anderson
Semi-Pro
fed blood red shirt is also sold out; except for midget size
It's not $100 like Nike.
ollinger
G.O.A.T.
I suspect the value of a clothing deal to a company like Uniqlo may not be as great as some think. The real marketing power is basketball shoes because it's a bigger overall market, and you're dealing with a younger and much more impressionable customer base looking for role models. So yes, a LeBron or a Jordan can be worth lots of money to a company. But shirts and shorts, as in a Uniqlo deal, marketing to a tennis crowd that's mostly older and not looking so much for role models, require a company to be a bit more judicious in how much they spend on a player deal. I wonder if Uniqlo overspent on Roger and whether they may regret that, especially if he's started his fade into relative oblivion.
Djokovicfan
Professional
I think djokovic is way more marketable than his endorsement deals would suggest.
chikoo
Hall of Fame
I am sure it is guaranteed with some strings attached, which are not made public.
chikoo
Hall of Fame
UNIQLO - The common theme between Novak & Fed when they did not do great.
D
Deleted member 369227
Guest
BS... Two years ago in Bangkok, almost all items from Novak Djokovic collection were sold out in UNIQLO store, only few items in XS and XXL sizes were available.
BlueB
Legend
Huh?
Novak has won 7 slams, including 4 in a row, and had an arguably best season ever, wearing Uniqlo.
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TheCanadian
Semi-Pro
Since nobody likes Djokovic except for some Serbs I don’t know why they would regret it.
chikoo
Hall of Fame
but was always in the shadows of Fed who was wearing Nike.
BlueB
Legend
Dreamworld...
Fed won a total of 1 slam in the same period.
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brian anderson
Semi-Pro
never seen anyone wearing anything with jokers logo on it, ever even at indian wells. nada
airchallenge2
Hall of Fame
Obviously you never traveled to Asia.
brian anderson
Semi-Pro
never seen anyone in vietnam wearing his gear. that’s asia right?
airchallenge2
Hall of Fame
BlueB
Legend
This afternoon I was at a recently opened Uniqlo store at a local big mall... The store was full, mostly Asian people, they have a huge population in this area.
I didn't look around too much, but it was mostly casual clothes. Pretty good quality and nice, somewhat more expensive then Old Navy that used to be there before.
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I didn't look around too much, but it was mostly casual clothes. Pretty good quality and nice, somewhat more expensive then Old Navy that used to be there before.
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thisiscrazy
Rookie
PMChambers
Hall of Fame
RF DRY-EX POLO SHIRTS
RF DRY KNEE-LENGTH SHORTS
SOLD OUT
I was actually rendering to RF brand Other than at Major I don't see RF branded gear.
Other than a Japanese national I don't see Uniglo at all and he's importing from JP. Uniglo is very location based
When I first saw it I thought it was Uni QLD, university of Queensland.
Sold out doesn't mean high sales especially with Japanese products they have been using artificial scarsity to drive price and demand for years in tech industry.
Actually Uniqlo has recently been the most popular tennis outfits in Vietnam. 2 main reasons: Novak and price.
Djokovicfan
Professional
I dont know why companies dont see djokovic as being as marketable as fed and nadal. Adidas must be smoking crack to let asics steal him. Whatever made adidas execs think that the worlds fastest, best hardcourt sliding, and possibly Goat tennis player wearing adidas shoes wasnt a collossal marketing statement for adidas, who knows.
airchallenge2
Hall of Fame
When it comes to marketing, the adidas tennis team is not as sharp as it should be. That's too bad as I love the 3 stripe brand. And not only they missed out to have another W and USO title, they allowed asics to become a major brand in tennis.
brian anderson
Semi-Pro
u mean roger and price
Roger singed Uniqlo last year while that brand has been the most popular one in VN 3-4 years ago.
Sahit Dodda
New User
Whether or not Federer is the GOAT most people outside of tennis only think of him...
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brinkeguthrie
Hall of Fame
well, I just made my first ever UQ order. I was mistaken about them in one aspect. Their stores in SF and Walnut Creek CA only carry small sizes. XS S M L and maybe if you're lucky an XL or two. I have dismissed them for this reason. However, due to The Federer Effect, I just took the plunge and my wife ordered a bunch of stuff as sizes avail online are much larger! Up to 3X. I mean, who wears an XS? Anyway, among the items, a sweatshirt, down jacket, I forget what else, I got the zip front hoodie with the front chest pocket the GOAT wore...I ordered two of everything to their whacked sizing. All Fed stuff long gone.
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