Everyone in tennis melting down while Maestro stays winning

[weakera]

Federer gets RF logo back from Nike

Roger Federer is again the holder of the RF logo that has been associated with his clothing for most of his career.

Federer has not used the logo on his shirts since switching clothing companies two years ago, when he began wearing Uniqlo in an agreement rumored at $30 million annually. The logo was still licensed to his previous apparel company, Nike, whose shoes he still wears even though they have no official sponsorship agreement.

Neither Federer or Uniqlo have indicated whether they plan to use the logo now it has been authorized. The delay was to allow the sale of the rest of Nike's Federer apparel.

 

[Jonesy]

Murray still has the goat logo.

 

[Cashman]

Murray’s looks like it was inspired by the WWII SS insignia. :|

Djokovic’s is clearly ripped off from ASICS.

 

[Shaolin]

Murray’s looks like it was inspired by the WWII SS insignia. :|

Djokovic’s is clearly ripped off from ASICS.

Murray still has the goat logo.

Federer's and Murrays are best but that's not saying much.

Rafa's was stolen from the jack links beef jerkey logo. Nole's just looks awful with way too much crammed into it, trying too hard like Nole himself.

 

[mbm0912]

Mugrray has a logo?

 

[vex]

Mugrray has a logo?

I thought this too

 

[sureshs]

What he doesn't know is that RF stands for RaFa.

 

[Cashman]

Rafa's was stolen from the jack links beef jerkey logo.

****, I knew I’d seen it before!

 

[Deleted member 763691]

Nobody in sport or society has ever had a better logo than Rafa.
It literally looks like a really great superhero logo

 

[Bartelby]

No. It literally looks like the horns of a bull. It's a cultural stereotype that could be used by any Spanish player.

 

[MeatTornado]

Nobody in sport or society has ever had a better logo than Rafa.
It literally looks like a really great superhero logo

Jumpman can literally fly

 

[Im(moral) Winner]

Jumpman can literally fly

Splitman

 

[Ombelibable]

.

 

[Ombelibable]

Murray still has the goat logo.

It bothers me that Rafa's logo straight up looks like a vagina.

 

[Deleted member 768841]

Can’t wait for Uniqlo to never sell RF gear in stock for the American market!!!

 

[Jonesy]

It bothers me that Rafa's logo straight up looks like a vagina.

 

[Cashman]

It bothers me that Rafa's logo straight up looks like a vagina.

I think that probably says more about you than Nadal.

 

[MichaelNadal]

It bothers me that Rafa's logo straight up looks like a vagina.

Ewww

 

[Subway Tennis]

From a design standpoint Rafa's logo is the most unique. It's such a strong silhouette and the two elements of his brand story are integrated into the logo in the most striking and adaptable way. It's instantly recognisable to tennis fans and has no reliance on type. I never found out who designed it - would like to know if it was handled by an agency or if Rafa's internal team developed and refined the concept (anyone know?)

I really like the brand story behind Andy's logo and also Novak Djokovic's insignia but I don't like the finished art for either logo. Andy's insignia concept was tremendously ambitious and would have been very hard to represent iconically, so that was always going to be a challenge. I would have loved if just a small amount of extra time was spent refining the final Novak symbol. The design team that worked on it is obviously very talented. The version of his logo in a combined text and symbol lockup shows that the group designing it has a lot of talent.

 

[beltsman]

Murray still has the goat logo.

Fed's is amazing and the others are garbage. I didn't even know Murray had a logo

 

[tennisaddict]

It bothers me that Rafa's logo straight up looks like a vagina.

LOL. So true.

RF is beautiful. Djokovic's is also pretty good, even though simple.

Andy Murray's is garbage just like his WTA tennis.

 

[DSH]

What is the law firm that represents the interests of Mr. Federer?

 

[Third Serve]

It bothers me that Rafa's logo straight up looks like a vagina.

It bothers me that someone made the connection.

 

[airchallenge2]

Fed's is amazing and the others are garbage. I didn't even know Murray had a logo

What's the amazing part of Roger's logo? They used his initials: the easiest and most uninspiring way of a signature.

 

[Subway Tennis]

What's the amazing part of Roger's logo? They used his initials: the easiest and most uninspiring way of a signature.

I always liked the Federer logo but it's definitely the most facile of the 4. It's an insignia logo and it was well handled but nowhere near as adventurous as the other 3 and certainly nothing we hadn't seen before.

I do think the finished art was well handled. Nike was obviously thinking that the execution of the logo was always going to be more important than any concept behind the branding. It's a safe approach and it worked out well for them.

It always reminded me a little bit of the Rocco Forte hotels logo:

 

[airchallenge2]

Nice, I didn't know that hotel name or logo.
I, too like the Federer's logo, even though I think it is as lazy as it can be to use initials as a signature.

 

[beltsman]

What's the amazing part of Roger's logo? They used his initials: the easiest and most uninspiring way of a signature.

 

[SonnyT]

Rafa's was stolen from the jack links beef jerkey logo. Nole's just looks awful with way too much crammed into it, trying too hard like Nole himself.

Djokovic's logo is by far the simplest, it can be drawn with one stroke!